Skip to Main Content

Job Title


Brand Manager


Company : API Holdings


Location : Mumbai, Maharashtra


Created : 2026-02-02


Job Type : Full Time


Job Description

ROLE DESCRIPTIONA high impact, high growth role in a fast-paced set-up with ample avenues to showcase anddemonstrate talent in establishing and scaling up brands in Private Brands Charter. The incumbent will be responsible for brand architecture, product offering & assortment management across channels, media/packaging agency management, formulating GTM plans and executing them at scale.KEY RESPONSIBILITIES Conceptualize, launch and scale the Private Label Brands across 3 different channels – offline,captive D2C and e-commerce marketplaces. Drive the top-line and bottom-line targets for the allocated brands as a shared goal with thechannels. Drive market research (primary/secondary) to identify the product assortment / offering acrossthe key categories – healthcare devices, nutraceuticals, branded generics. Liaison with sourcing, procurement, regulatory, packaging, legal, offline sales, online sales team,product team to drive both the NPD and sales engine for the brands. Jointly work with external agencies and internal stakeholders to develop sales plans, marketingmaterial, training material, literature, brochures, etc Liaison with supply chain, internal sales team to streamline demand forecasting, inventorymanagement across warehouses. Establishing feedback loop with internal and external stakeholders to oversee and assess brandhealth and growth.SKILLSET REQUIRED Stakeholder management Functional technical knowledge of marketing/sales Strategic thinking from first principle with strong analytical skills Project management to drive large scale projects at break-neck speed. Problem solving / solution-oriented approach to work. Drive for results.EDUCATIONAL QUALIFICATION / EXPERIENCE MBA from Tier I/II colleges – Preferred but not mandatory. 2+ years’ experience in marketing/sales linked domain Preference to candidates from Pharma/ Healthcare/ Medical device companies/ FMCG/ Consumer Brands