Job Title

Job TitleSenior Social Media Manager – US Market (Instagram, TikTok & Paid Growth) Company– US-based Cannabis Packaging Brand LocationRemote / Hybrid (India-based candidates working on US market) Salary₹14,00,000 per annum (CTC) (Fixed for the right profile; performance-based growth) Experience RequiredMinimum 4+ years (Mandatory) (Candidates below this will not be considered) Role SummaryPackTHC is seeking aSenior Social Media Managerwith deep expertise inInstagram, TikTok, and paid social growth for the US market . This is astrategy + execution + leadership role , not a basic posting job. You will own all major social media platforms end-to-enddriving growth, managing Meta Ads, leading content direction, and leveraging trendsto build brand authority and conversions in the US cannabis-adjacent space. Key ResponsibilitiesSocial Media Strategy & OwnershipOwn and manageInstagram, TikTok, and all major social media platformsend-to-end Develop and execute aUS-market-focused social media growth strategy Drive brand awareness, engagement, traffic, and conversions Ensure platform-specific content strategies (Reels, TikTok, Shorts, Stories) Instagram & TikTok Expertise (Core Requirement)Expert inInstagram and TikTok growth mechanics Leverage trends, audios, formats, hooks, and timingto maximize reach Create and guide high-performingshort-form video strategies Understand US audience behavior and content consumption patterns Paid Social & Meta Ads (Mandatory)Plan, execute, and optimizeMeta Ads (Instagram & Facebook) Manage full-funnel campaigns: Awareness → Engagement → Conversions Analyze and optimize CTR, CPM, CPC, ROAS, and creative performance Ensure compliance with platform policies for cannabis-adjacent brands Content Direction & Team GuidanceLead and guide designers, editors, and content creators Provideclear creative briefs, content direction, and feedback Maintain brand tone, visual consistency, and messaging Convert trends into brand-safe, conversion-focused content Analytics, Reporting & OptimizationTrack and analyze platform performance weekly and monthly Identify what’s working, what’s not, and why Continuously optimize content and ads based on data and insights Share actionable growth recommendations with leadership Mandatory Requirements (Non-Negotiable)4+ years of hands-on experiencein social media management Expert-level mastery of Instagram & TikTok Proven experience managing all major social media platforms Strong expertise in Meta Ads & paid social performance Solid understanding of US market, trends, and audience behavior Ability to work independently with full ownership and accountability Experience in DTC, eCommerce, or brand-led businesses Good to Have (Strong Advantage)Experience withUS cannabis / CBD / cannabis-adjacent brands Knowledge of Shopify, DTC funnels, and social commerce Influencer marketing and creator collaboration experience Familiarity with content compliance and ad restrictions Why Join PackTHCWork with afast-scaling US brand High ownership and strategic decision-making power Competitive salary for senior talent Creative freedom backed by performance expectations Direct impact on brand growth and revenue