Job Title

Job TitleSenior Social Media Manager – US Market (Instagram, TikTok & Paid Growth)Company – US-based Cannabis Packaging BrandLocationRemote / Hybrid (India-based candidates working on US market)Salary₹14,00,000 per annum (CTC) (Fixed for the right profile; performance-based growth)Experience RequiredMinimum 4+ years (Mandatory) (Candidates below this will not be considered)Role SummaryPackTHC is seeking a Senior Social Media Manager with deep expertise in Instagram, TikTok, and paid social growth for the US market. This is a strategy + execution + leadership role, not a basic posting job.You will own all major social media platforms end-to-end driving growth, managing Meta Ads, leading content direction, and leveraging trends to build brand authority and conversions in the US cannabis-adjacent space.Key ResponsibilitiesSocial Media Strategy & OwnershipOwn and manage Instagram, TikTok, and all major social media platforms end-to-endDevelop and execute a US-market-focused social media growth strategyDrive brand awareness, engagement, traffic, and conversionsEnsure platform-specific content strategies (Reels, TikTok, Shorts, Stories)Instagram & TikTok Expertise (Core Requirement)Expert in Instagram and TikTok growth mechanicsLeverage trends, audios, formats, hooks, and timing to maximize reachCreate and guide high-performing short-form video strategiesUnderstand US audience behavior and content consumption patternsPaid Social & Meta Ads (Mandatory)Plan, execute, and optimize Meta Ads (Instagram & Facebook)Manage full-funnel campaigns: Awareness → Engagement → ConversionsAnalyze and optimize CTR, CPM, CPC, ROAS, and creative performanceEnsure compliance with platform policies for cannabis-adjacent brandsContent Direction & Team GuidanceLead and guide designers, editors, and content creatorsProvide clear creative briefs, content direction, and feedbackMaintain brand tone, visual consistency, and messagingConvert trends into brand-safe, conversion-focused contentAnalytics, Reporting & OptimizationTrack and analyze platform performance weekly and monthlyIdentify what’s working, what’s not, and whyContinuously optimize content and ads based on data and insightsShare actionable growth recommendations with leadershipMandatory Requirements (Non-Negotiable)4+ years of hands-on experience in social media managementExpert-level mastery of Instagram & TikTokProven experience managing all major social media platformsStrong expertise in Meta Ads & paid social performanceSolid understanding of US market, trends, and audience behaviorAbility to work independently with full ownership and accountabilityExperience in DTC, eCommerce, or brand-led businessesGood to Have (Strong Advantage)Experience with US cannabis / CBD / cannabis-adjacent brandsKnowledge of Shopify, DTC funnels, and social commerceInfluencer marketing and creator collaboration experienceFamiliarity with content compliance and ad restrictionsWhy Join PackTHCWork with a fast-scaling US brandHigh ownership and strategic decision-making powerCompetitive salary for senior talentCreative freedom backed by performance expectationsDirect impact on brand growth and revenue