Job Title

Job DescriptionJob DetailsEntity Name Mayfair HousingPosition / Role Assistant General Manager – MarketingDepartment Sales & MarketingReporting to GM – MarketingLocation Andheri WestManagement Level Senior ManagementJob PurposeThe Assistant General Manager – Marketing supports the development and execution of integrated marketing strategies to drive brand visibility, lead generation, and revenue growth for Mayfair Housing projects across affordable, luxury, and super-luxury segments. This role combines strategic planning with hands-on execution, ensuring effective campaign delivery, strong digital presence, brand consistency, and close coordination with sales, CRM, and external partners.Roles and ResponsibilitiesMarketing Strategy ExecutionSupport the GM in developing and executing annual and project-level marketing strategiesConduct market research, micro-market analysis, and competitor benchmarkingTranslate business objectives into actionable marketing plans and campaignsSupport pricing, positioning, and product communication strategiesCampaign Planning & ManagementPlan, execute, and monitor integrated marketing campaigns (ATL, BTL, Digital, On-ground)Ensure campaigns meet lead generation, conversion, and ROI targetsDrive continuous improvement through performance tracking and optimizationCoordinate campaign calendars across multiple projectsDigital Marketing & Performance MarketingLead execution of digital marketing initiatives including SEO, SEM, social media, content, and portalsMonitor digital KPIs such as traffic, engagement, CPL, and conversion ratesWork with agencies to optimize performance marketing spendsDrive website optimization, content effectiveness, and lead quality improvementBrand Management & CommunicationEnsure adherence to Mayfair Housing’s brand guidelines across all touchpointsSupport PR, communication, and creative development for projects and corporate brandingCoordinate with agencies for creatives, media planning, and executionAssist in brand audits and brand performance trackingSales & CRM CollaborationWork closely with sales and presales teams to enhance site-level customer experienceSupport sales enablement through collaterals, walkthroughs, and sales lounge brandingAnalyze sales funnel metrics to improve marketing effectivenessCoordinate with CRM teams for lead management and customer retention initiativesMarket Research & IntelligenceConduct customer research, surveys, and feedback analysisTrack competitor launches, pricing, inventory, and promotionsPrepare market intelligence reports and dashboards for leadership reviewIdentify emerging trends, risks, and opportunities in target micro-marketsBudget & Vendor ManagementAssist in developing and managing marketing budgetsTrack spends, invoices, and ROI against approved budgetsCoordinate with finance teams on forecasting and cost controlsManage agencies, vendors, and partners to ensure timely delivery and quality outputTeam & Stakeholder CoordinationSupport mentoring and development of marketing team membersEnsure cross-functional alignment with sales, finance, construction, CRM, and leadership teamsAct as a bridge between strategy and execution teamsInnovation & Growth InitiativesSupport new project launches and GTM strategiesTest innovative marketing tools, platforms, and approachesContribute ideas for improving customer acquisition, engagement, and retentionSupport expansion into new markets and segmentsKey Performance Indicators (KPIs)Lead generation and conversion ratesDigital marketing performance metrics (CPL, ROI, engagement)Campaign effectiveness and on-time executionBrand visibility and consistencySales support effectivenessBudget adherence and ROIVendor and agency performanceMarket intelligence accuracy and insightsKey Stakeholders to ManageInternal StakeholdersGM – MarketingSales & Presales TeamsCRM & Customer Service TeamsFinance & AccountsProject & Leadership TeamsExternal StakeholdersCreative, digital & media agenciesVendors and partnersChannel partnersCustomersQualification, Knowledge, Skills & ExperienceQualificationMBA / Master’s degree in Marketing, Business Administration, or related fieldKnowledgeReal estate marketing (ATL, BTL, Digital)Market research, branding, and customer insightsDigital marketing tools and platformsSkillsStrong execution and coordination skillsExcellent communication and stakeholder managementAnalytical and data-driven mindsetAbility to manage multiple projects simultaneouslyCollaborative and proactive approachExperience10–15 years of experience in marketingMinimum 5–7 years in a managerial or senior roleStrong exposure to real estate marketing and digital campaignsKey Behavioural CompetenciesStrategic execution capabilityOwnership and accountabilityProblem-solving and analytical thinkingAdaptability in a fast-paced environmentStrong collaboration and leadership potential