Job Title

IMPORTANT:Please submit your resume in PDF format only, and kindly read the JD in its entirety.ROLE OVERVIEW:Summary: This role is about capturing the /"now/" consumer. You will be the driving force behind our client’s visibility and sales on India’s fastest-growing Quick Commerce platforms (BlinkIt, Zepto, Swiggy Instamart, etc.).As a Performance Marketing Executive, you won't just be running ads; you will be ensuring that a 30-year legacy brand dominates the digital shelf in the 10-minute delivery ecosystem.Mission: The core mission of this position is to own the Quick Commerce advertising P&L. Your work will directly impact the company's bottom line by scaling revenue and acquiring new customers through high-efficiency ad spend.If you are passionate about high-speed retail and love seeing instant results from your campaigns, this opportunity offers you the budget and autonomy to make a massive impact.ROLE DETAILS:Role: Performance Marketing Executive - Quick CommerceExperience Required: 6+ monthsCompensation: Up to ₹4 LPAClient’s Industry: Food & Beverage (F&B) | 30+ Years Legacy, ₹250+ Crore in RevenueLocation: BengaluruEmployment Type: Full-timeWork Arrangement: Work from Office (WFO)Working Days: Mon-SatABOUT THE CLIENT’S COMPANY:Our client is a leading food and beverage (F&B) brand known for its premium products and strong market presence across retail outlets, delivery platforms, quick commerce, and e-commerce.With over three decades of legacy and state-of-the-art manufacturing, they are in a phase of dynamic growth, modernizing their operations to serve millions of customers while maintaining their core value of excellence.ROLES & RESPONSIBILITIES:1. Quick Commerce Campaign ManagementExecute and manage end-to-end advertising campaigns specifically on Quick Commerce platforms (BlinkIt, Zepto, Swiggy Instamart, and BigBasket).Perform keyword research and selection to ensure the brand appears for the most relevant high-intent searches.Collaborate with the creative team to develop high-converting ad creatives and banners suitable for the quick-scroll nature of these apps.2. P&L Ownership & Budget OptimizationTake full ownership of the Ads P&L for Quick Commerce channels.Manage and allocate large monthly marketing budgets effectively to maximize Return on Ad Spend (ROAS).Monitor daily spend against sales performance to ensure campaigns remain profitable and within target cost-of-acquisition metrics.3. Analytics, Reporting & StrategyTrack critical performance metrics daily (CTR, CPC, ROAS, Impression Share) and make real-time adjustments.Prepare weekly and monthly performance reports for the leadership team, highlighting wins, insights, and areas for improvement.Identify trends in the Quick Commerce space and suggest new strategies to stay ahead of competitors.WHAT WE ARE LOOKING FOR:a) Must-Haves:Full-time bachelor's degree.Minimum 6+ months of hands-on experience specifically running performance marketing ads on Quick Commerce platforms (BlinkIt, Zepto, Swiggy Instamart).A solid understanding of ROAS (Return on Ad Spend) and experience managing advertising budgets. You must be comfortable with numbers.b) Nice-to-Haves:Experience in the Food & Beverage (F&B) or FMCG industry.Knowledge of listing optimization (SEO) for Quick Commerce platforms.Experience managing seasonal/festive sale campaigns.c) Tools & Skills Required:Ad Platforms: Deep familiarity with BlinkIt Brand Central, Zepto Ads console, or similar Quick Commerce ad managers.Soft Skills: Strong analytical thinking and the ability to work in a fast-paced environment.PERKS & BENEFITS:Health InsuranceMeal at the OfficeAnnual Festive BonusEmployee Discount Across the Brand's Retail OutletsREPORTING STRUCTURE:This role will report to the marketing leadership team.⚠️ CANDIDATES/APPLICANTS PLEASE NOTE:Apex Growth Talent and/or its representatives never charge any fees or money at any stage of the recruitment process. We will never ask for OTPs, bank details, credit/debit card information, PAN, Aadhaar numbers, tax documents, or investment reports.