About the RoleWe are looking for a visionary to redefine the way customers interact with eyewear across 2,000+ Lenskart and Owndays stores globally. You won’t just be arranging shelves; you will be designing /"Phygital/" (Physical + Digital) experiences that convert visitors into buyers.Your mission is to prove the value of our products through innovative storytelling. How do you /"feel/" the lightness of Air eyeglasses without weighing them? How do you instantly grasp the magic of Lenskart Switch? You will design the prototypes, interactive displays, and digital touchpoints that answer these questions.Key ResponsibilitiesConversion-Centric Design: Develop in-store prototypes and interactive /"demos/" that solve customer friction and highlight product USPs (e.g., durability tests, weight comparisons).Digital VM Integration: Strategize the use of smart mirrors, digital signage, and interactive screens to create a seamless journey between online and offline shopping.Experimental Prototyping: Rapidly iterate on physical installations that educate customers on complex lens technologies or frame functionalities.Data-Driven Layouts: Collaborate with retail analytics teams to track footfall, heatmaps, and conversion rates, adjusting store /"UX/" based on performance.Scalability: Design solutions that are not only innovative but can be modularly deployed across 2,000+ diverse store formats worldwide.What We Are Looking ForThe /"Phygital/" Mindset: You understand how a user moves through a space as much as they move through an app.Problem Solvers: You don't just see a display; you see a conversion funnel.Tech-Fluency: Comfortable working with electronics, sensors, or AR/VR to bridge the gap between physical product and digital information.Your Day to DayThis is a hands-on, high-agency role. Your day-to-day work sits at the intersection of stores, product, design, and data.On a typical day, you will:Design and prototype in-store experiences that help customers understand, feel, and choose eyewear betterTranslate product features (lightweight frames, Switch glasses, lens tech, pricing clarity) into physical interactions, not postersWork directly with store teams to observe customer behavior and friction pointsPartner with product, supply, and marketing teams to align in-store experiences with launches and campaignsRun fast experiments in live stores — test, learn, iterateUse conversion, dwell time, attachment rate, and qualitative feedback to decide what scales and what diesBuild playbooks and systems so successful ideas can roll out across 2,000+ stores globallyThis is not a desk role.If you don’t like stores, customers, or imperfect environments — this role will feel uncomfortable.Your ImpactIf you do this role well, customers behave differently.You will:Increase in-store conversion, not through discounts, but through clarity and experienceReduce decision friction for first-time eyewear buyersHelp customers intuitively understand why a product is better — without a salesperson explaining itMake stores feel more modern, intelligent, and confidence-buildingTurn Lenskart stores into experience-led retail, not display-led retailCreate scalable experience systems that work across formats, geographies, and price pointsSuccess here is not aesthetic appreciation.It's a measurable behavior change.What We’re Looking For (Background & Profile)The EssentialsWe are deliberately open in background, but strong on capability.Years of Experience: 10- 12 years You could come from:Retail / Store Design / Visual Merchandising (modern, experimental setups)UX / Interaction Design (with a strong interest in physical environments)Product Management (physical or hybrid products)Experience Design / Industrial DesignConsumer Tech or D2C brands with strong offline presenceWhat matters more than your title:You’ve designed real experiences, not just conceptsYou’ve shipped things that customers actually usedYou understand conversion, not just aestheticsThe Skill SetStrong intuition for consumer behavior in physical spacesAbility to prototype quickly (mockups, pilots, scrappy builds)Comfort working with ambiguity and incomplete dataAbility to collaborate across functions without formal authorityBias toward action — you’d rather test than debateBonus if you:Think in systems, not one-off ideasAre curious about how tech and data can improve physical retailHave worked on global or multi-store rollouts
Job Title
Retail Experience Lead