Job Title

Principal SFMC & Data Cloud Architect(12-Month Contract | US or EMEA Shift | 6+ years of experience)Role OverviewWe are seeking a Principal Salesforce Marketing Cloud Engagement & Data Cloud Architect to lead the architecture, design, and delivery of scalable, data-driven customer engagement solutions. This role combines deep hands-on expertise with strategic advisory capability, enabling organizations to activate unified customer data across channels while aligning technology decisions with business objectives. This is a senior consulting role requiring strong ownership, proactive problem-solving, and confident stakeholder engagement-not a ticket-based execution role.Key ResponsibilitiesArchitecture & Solution DesignLead the end-to-end architecture and implementation of Salesforce Marketing Cloud Engagement and Salesforce Data Cloud solutionsDesign scalable, secure, and high-performance customer engagement architecturesDefine customer data models, identity resolution strategies, and activation frameworksEnsure alignment with Salesforce best practices, security standards, and governance modelsData Strategy & ActivationOwn the customer data strategy, including ingestion, unification, segmentation, and activationDesign and manage Data Streams and data ingestion pipelines from external systemsEnable advanced audience segmentation and real-time activation across channelsJourney & Channel EnablementArchitect and optimize cross-channel customer journeys (Email, Mobile, Personalization)Enable real-time personalization using Interaction Studio (Personalization)Oversee mobile engagement strategies using Mobile Studio (SMS, Push Notifications)Integration & APIsDesign and guide API-based integrations using REST, SOAP, and GraphQLSupport and review API testing and documentation using Postman and SwaggerEnsure reliable data synchronization between Salesforce and external platformsLeadership, Governance & AdvisoryAct as a trusted technical advisor to business and technical stakeholdersProvide delivery oversight, technical leadership, and architectural governanceProactively identify risks, optimization opportunities, and improvement areasMentor junior team members and enforce engineering best practicesRequired Skills & ExperienceSalesforce Marketing Cloud Engagement (Essential)Mobile Studio - SMS and Push Notifications (ESSENTIAL)Interaction Studio (Personalization) – Real-time interaction management (ESSENTIAL)Contact Builder & Data Modeling – Data architecture and segmentation strategyEmail Studio - Email creation, delivery, tracking, and reportingJourney Builder – Complex automated journeys and custom activitiesAutomation Studio – Scheduled and triggered automationsCloud Pages – Landing pages and data capture solutionsContent Builder – Centralized content managementData Extensions & Subscriber ManagementSecurity & Permissions – User roles, access control, and complianceSalesforce Data Cloud (Essential)Customer Data Platform (CDP) concepts and implementationData unification, identity resolution, and activation strategiesAdvanced segmentation using unified customer dataData Streams and external data ingestionScripting & Development (Should Know at This Level)SSJS (Server-Side JavaScript) – Backend logic and automationAMPscript – Personalization for emails, landing pages, and messagingAPIs & Integration (Should Know at This Level)SOAP API – SFMC data and automation use casesREST API – Journey execution, data updates, and integrationsGraphQL – Querying structured and unified dataPostman – API testing, authentication, and simulationsSwagger & API Mockups – API documentation and testingSoft Skills & Leadership (Essential)Proven consulting experience with a proactive, advisory mindsetSenior-level ownership and decision-making capabilityStrong stakeholder management and communication skillsAbility to operate independently and guide clients without constant directionComfortable influencing both technical and non-technical audiences