About the Company: We are a House of Nutrition Brands present in the market since 2011 - Scitron, Labrada, NOW FOODS, JYM Supplements Science. All brands combined, our products cover every nook and corner of nutrition supplements. The products are whey protein, creatine, pre workout, omega 3, multivitamin and more.Our Culture: We’re a results focused company. If it’s a good one, great. If it’s not, we value getting back up and improving more. So, a typical day here looks like…..there is no typical day. Each day is different and comes with different challenges. Solving them together is our goal but we value individual ownership of tasks. We love super urgent huddle sessions where everyone solves a big problem together no matter which department they’re in. Also, here are our values:Make mistakes, only new onesOwn your workTry everything you possibly can to make an idea work About the Role: A short paragraph summarizing the key role responsibilities.Responsibilities:Paid Marketing Execution - Lead the execution of paid marketing from start to end, leveraging internal support and driving collaboration with the advertising agency, business team & design/edit studio team. Facebook, Google, Marketplace like Amazon and Quick Commerce.Ad Plans - Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments.Marketing Strategy - Creating a strategic framework to set and evaluate goals for every campaign.Data Analysis - Curate insights from FB Business Manager, Google Analytics, Google Ads Manager, Youtube Ads for customer segmentation, journey and attribution.Regular Testing - Validate optimization hypotheses through periodic A/B testing.Ideas - Assist in drafting both creative and contextual communication and ad concepts for marketing activities for all social media handles, newsletters, whatsapp and SMS.Reporting - Track and report on Performance KPIs across all acquisition channels to optimize ROI, including highlighting potential investment tradeoffs between channels. Measure and report performance & growth on a monthly basis.Reference repository - maintain our precious reference bank.Conversion Rate Optimization - Suggest and Lead the execution of changes on the website to increase conversion rate.Review Ad Creatives. Qualifications:Experience - 2+ yearsMinimum Education - Bachelor's Degree. If you don't have that, you have to be phenomenal for us to overlook that. Required Skills:Experience with a D2C brandExperience in the Health/Wellness Industry All ad platforms - Meta, Google Ads, Youtube Ads, E-commerce Marketplaces Ad Platforms, Quick Commerce A rush for rapid growth by failing fast and learning fasterGood knowledge of the neuroscience of marketing and consumer psychologyValues executing fast over perfection Preferred Skills: Kindly share CV - hr@ or 9152181924. Apply – Mumbai candidate with 2 to 3 years experience only.
Job Title
Performance Marketing Manager