Job Title

Company VisionStockGro is India’s leading stock market education platform with a community of over 2.5 crore market enthusiasts. StockGro equips users with trading and investing knowledge to succeed in the stock market. Whether user is a beginner or a seasoned trader, he can learn strategies from top investment managers, practice with platform currency, and study portfolios of experts & peers. By combining experiential learning with guidance from SEBl-registered experts, StockGro has become the go-to platform for trading & investing educationAbout StockGroFounded in January 2020 by former venture capitalist Ajay Lakhotia, we’re well-funded and just closed a massive Pre-Series A fundraise. We are backed by some of the respected investors - Roots Ventures, Velo Partners, Creed Capital, and the likes of Kunal Shah, Vivekananda Hallekere, Rahul Garg as Angels.We have some brilliant minds with us, working on a mission to make 400 million Indian millennials investment-ready, with Senior Executives from Sequoia, Swiggy, Glance, Airtel, Uber, and institutions like ISB, NITs, and IIMs.ResponsibilitiesDesign and Execute Campaigns using platforms like WebEngageCreate and implement marketing automation workflows across various channels (Acquisition, Activation, Retention, Referral, Revenue) using platforms like WebEngage.Create and execute playbook for introducing users to new and existing features and offerings through in-app communications, campaigns other key-communication opportunities, and thereby drive retention, engagementUnderstand the various components and drivers of growth, along with trends (such as traffic, conversion, user engagement, and repeat behaviour) and create actionable programs leading to user growthAnalyze user journeys to provide actionable insights and recommendations followed by quick experimentation via A|B testing routes on traffic/funnel enhancement to derive immediate impact on KPIsBrainstorm with different teams on how to improve the funnel at various stage - acquisition, engagement, retention and reactivationShould be able to flex with business needs: copywriting, optimizing onboarding conversions, content strategies, email/push, and distribution activitiesMonitor Performance:Analyse key performance indicators (KPIs) to measure the effectiveness of marketing automation workflows and campaigns trigerred for various channels.Identify areas for improvement and provide actionable recommendations for continuous enhancement as per the envisioned product flow.Data-Driven Optimization:Dive into customer data to gain insights.Implement optimization strategies to enhance campaign effectiveness.Optimise ROI across channels such as push notifications, email, SMS, and WhatsApp.RequirementsStrong inclination towards capital markets, with a solid understanding of user use cases and trading behaviour.Minimum 4 years of experience in product marketing, growth marketing, lifecycle, or a similar role.Hands-on experience in analysing data funnels, user journeys, and deriving actionable insights.Proficiency with marketing and CRM tools such as WebEngage, MoEngage, or CleverTap.Strong analytical mindset with the ability to interpret data and make informed decisions.Creative thinker with a passion for driving user engagement, activation, and retention.Comfortable working in a fast-paced, high-ownership, and lean team environment.Good to have:Active investor or trader in equities, derivatives, or other capital market instruments.Experience working in a fintech or trading-related product.