Job Title

Content Writer – Associate (Junior)Role Summary The Associate Content Writer will support the creative and marketing teams by developing clear, engaging, and brand-aligned content across online and offline touchpoints. The role involves working on campaign, retail, social and retention communication for a fashion/jewellery brand with a strong offline presence.Roles & ResponsibilitiesWrite copy for social media platforms - posts, captions, reels/video copy and campaign-led contentDevelop content for Meta & Google ads, adapting messaging for performance-driven formatsSupport retention communication- Emailers, WhatsApp/SMS content, CRM communicationCreate and maintain offline retail content - in-store communication and campaign contentWrite product descriptions and collection highlights for website and internal brand useAssist in content development for campaigns, launches, sales and seasonal promotions across channels.Ensure consistency in brand tone, voice, and messaging across content.Stay aware of social media trends, topical themes and fashion & jewellery trendsCollaborate closely with designers, marketing and senior copywritersEdit and proofread content for clarity, grammar and adherence to brand guidelinesAbility to bring original thought and writing style, using tools (including AI) to support the process.Support basic SEO best practices for relevant digital content.Candidate ProfileBachelor’s degree in English, Journalism, Communications, Marketing or a related field.0–1 year of experience in content writing (internships or project-based experience acceptable).Strong command of written English with the ability to write clear, concise and engaging copy.Interest in fashion, jewellery, retail or lifestyle brands.Ability to adapt writing style across platforms — digital, social, retention, in-store and offline.Good attention to detail and openness to feedback.Comfortable working in a fast-paced, collaborative creContent Writer - Associate - JDAssociate Content Writer develops content for products on websites and marketplaces, would typically include a combination of writing, research, and collaboration tasks.Roles & Responsibilities:Write clear, concise, and engaging product descriptions for our jewelry items, emphasizing key features and benefits.Develop visually appealing content, including text and images, to enhance the online presentation of products.Conduct research on jewelry trends, materials, and industry terminology to ensure accurate and up-to-date content.Collaborate with the SEO team to implement basic SEO best practices to optimize product descriptions, titles, and metadata for improved search engine visibility.Edit and proofread content for accuracy, clarity, and adherence to brand guidelines.Maintain consistency in tone, style, and messaging across all product descriptions and content to build a cohesive brand identity.Candidate Profile:Bachelor's degree in English, Journalism, Communications, Marketing, or a related field.Fresher or min 1 yr experience in content writingExperience with product content creation for fashion industry e-commerce platforms is preferable.Excellent writing and editing skills in EnglishAbility to inculcate word-pictures in writingStrong writing and editing skills with a keen eye for detail.Basic understanding of SEO principles and online content best practices.