Job Title

CompanyFiinnyRole TypeFreelance / Contract (Target-based)Budget₹50,000 (base) Additional payout on achieving agreed growth targetsLocationRemoteAbout FiinnyFiinny is a consumer fintech app focused on helping users clearly understand where their money goes. We are building a trust-first, India-first product in the personal finance space.We are now looking for a results-driven growth freelancer to help us scale app downloads and social presence.Role ObjectiveThis role is outcome-focused, not activity-focused.You will be responsible for planning and executing growth initiatives to significantly increase:App downloadsSocial media audienceThis is not a social media posting role. This is a growth ownership role.Expected Outcomes (Targets)The following are stretch growth targets for the engagement period and will be used to evaluate performance and bonus payouts:100,000 app downloads100,000 cumulative followers across social platformsThese targets are aggressive by design. The final execution plan, timelines, and milestones will be discussed and mutually agreed before starting.If targets are achieved or exceeded:Contract value will be increasedLong-term association will be consideredResponsibilitiesOwn and execute app growth strategy end-to-endIdentify and run scalable acquisition channels (organic and/or paid)Improve App Store and Play Store conversion (ASO)Design and test growth experimentsBuild and grow social media presence with clear strategyTrack metrics and clearly explain what is working and whyWho Should ApplyProven experience growing consumer apps or digital productsStrong understanding of user acquisition and growth funnelsComfortable working with ambitious targetsData-driven and execution-focusedAble to work independently with founder-level ownershipNot a Fit IfYou only do content postingYou have never worked on app growthYou expect fixed pay without accountabilityYou cannot commit to measurable outcomesCompensation Structure₹50,000 base contractPerformance-based upside on achieving agreed targetsScope to revise compensation based on resultsHow to ApplyPlease share:Brief introductionApps or products you’ve grown (mandatory)Growth results you’ve achieved earlierHow you would approach Fiinny’s growth at a high level