Job Title

ResponsibilitiesCreating online strategies & forecast expected results to ensure the acquisition, engagement & profitability in Home Credit consumer applicationsOwnership and responsibility for driving all acquisition and engagement initiatives: managing network partners, google and Meta accounts, and work closely with CRM and campaign teamsAnalyzing digital marketing data available through MMP and Data Science teamCreating and analyzing metrics to have a constant status on target reach (including Daily Active Users – DAU, Monthly Active Users – MAU, Downloads from targeted base, business from targeted base) and adapt the acquisition and engagement tactics as needed to reflect better results in main engagement KPIs and Revenue per UserWork closely with other business stakeholders in the definition of product features and requirements; raise development requests as and when neededAct as a single point of contact for the engagement activity in the mobile appLead and support single / multiple projects independently and Subject matter expert in all areas of digital marketingPresent analyses, solutions and business cases to senior managementBe up to date with market trends on digital marketing and implement newer ideas in the company to boost performance.Controlling marketing cost by optimizing campaigns on real timeTake ownership of billings and reconciliation for various partners pertaining to Digital MarketingCandidate Profile:7+ years of professional experience in digital marketing ideally in both acquisition and retentionKnowledge in managing and monitoring campaigns with defined audiencesHands-on exposure to implementing campaigns on Google, Facebook, and programmatic platforms.Exposure to using Adjust/Appsflyer (MMPs), Customer Engagement Platforms like Clevertap,Use analytics tools to gain insights into customer behaviour and preferences, making data-driven recommendations for improvement in campaigns to drive customer awareness and engagement. Comfortable driving analysis using Google tools (Google Analytics/Firebase)Implement A/B testing and other data-driven approaches to continually refine and improve acquisition and retention.