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About NIMS UniversityNIMS University is a multidisciplinary institution committed to academic excellence, research innovation, and global engagement. With students from diverse nationalities and a growing international presence, NIMS is expanding its global footprint through strategic marketing and international collaborations.Position OverviewThe Manager - International Admissions will lead global marketing initiatives to enhance NIMS University’s international visibility, student recruitment, and institutional partnerships.The role demands a strategic thinker with strong global market understanding, digital marketing expertise, and proven experience in international education marketing.Key ResponsibilitiesGlobal Marketing StrategyDevelop and execute international marketing strategies across priority regions (Asia, Africa, Middle East, Europe, etc.).Identify emerging international markets and growth opportunities.Align global marketing efforts with institutional objectives and enrollment targets.Brand Positioning & Campaign ManagementLead international branding initiatives.Plan and execute multi-channel campaigns (digital, events, fairs, partnerships).Create region-specific messaging and promotional content.Manage international advertising budgets and ROI tracking.Partnerships & RepresentationCollaborate with international recruitment agencies and education consultants.Represent NIMS University at international education fairs and global summits.Support the development of MoUs and academic collaborations.Market Intelligence & AnalyticsConduct market research and competitor analysis.Track campaign performance, lead generation, and conversion metrics.Prepare periodic performance reports and strategic recommendations.Digital & Lead ManagementOversee global digital marketing initiatives including:SEO & paid campaignsSocial media outreachEmail marketing automationEnsure effective CRM tracking and lead nurturing for international prospects.Qualifications & ExperienceMaster’s degree in Marketing, International Business, or related field.3+ years of experience in international marketing, preferably in higher education.Strong understanding of global student mobility trends.Experience managing international campaigns and budgets.Excellent communication and negotiation skills.Willingness to travel internationally.Key CompetenciesStrategic global mindsetData-driven decision makingCross-cultural communication skillsStrong networking & relationship-building abilityLeadership and execution excellencePerformance IndicatorsGrowth in international inquiries and enrollmentsBrand visibility in global marketsPartnership development and market expansionCampaign ROI and lead conversion rateWhy Join NIMS University?Opportunity to drive global expansion strategyDynamic and innovation-focused environmentExposure to international markets and collaborationsLeadership role in shaping global brand presence