Role OverviewWe are seeking a high-performing Regional Key Accounts Sales Manager (in multiple locations) to drive sales growth across multi-outlet HoReCa chains within the assigned region. The role is responsible for managing and expanding strategic regional accounts, strengthening customer partnerships, and driving profitable revenue growth.This is an individual contributor role requiring strong hunting capability, commercial acumen, and the ability to engage decision-makers across purchase, culinary, and operations teams of high-volume foodservice customers.Key Responsibilities1. Key Account Acquisition & GrowthIdentify, acquire, and manage regional HoReCa chains with multiple outletsDrive topline and margin growth across assigned accountsDevelop structured account plans with clear revenue and penetration targetsExpand product portfolio penetration within existing chains2. Relationship ManagementBuild strong relationships with procurement heads, chefs, operations heads, and promotersPosition the organization as a preferred ingredient solutions partnerConduct regular business reviews with key accounts3. Commercial & Negotiation ManagementLead commercial negotiations aligned with company margin expectationsDrive pricing discipline and contract complianceEnsure timely collections and healthy receivables management4. Cross-Functional CoordinationWork closely with Supply Chain, NPD, and Quality teams to ensure seamless executionSupport product trials, new launches, and menu innovation initiatives5. Market IntelligenceTrack competitor activity, pricing benchmarks, and new chain expansionsIdentify emerging foodservice trends and growth opportunitiesKey Performance Indicators (KPIs)Revenue growth from regional key accountsNew chain acquisitionPortfolio expansion within existing customersGross margin achievementCollection efficiencyVolume growth across SKUsExperience:5–10 years of B2B sales experience in:Food & Beverage IngredientsFoodservice / HoReCaQSR SalesInstitutional sales in FMCG / IngredientsProven track record of managing multi-outlet regional chainsExperience engaging high-volume customers with structured buying processesSkills & Competencies:Strong negotiation and commercial acumenHigh ownership and self-driven mindsetAbility to operate independently with minimal supervisionStrong relationship-building capabilityAnalytical approach to account planningComfort working in ambiguity and fast-paced growth environments
Job Title
Regional Key Accounts Sales Manager (Multiple Locations)