Role PurposeSRK PureMed is launching its Nutraceuticals division with a strong D2C and online-first strategy. We are looking for a dynamic Sales & Marketing Lead who will be the first hire for this new business vertical. This leader will play a pivotal role in building the category roadmap, launching products, building D2C presence, setting up marketing engines, and integrating with our existing trade channels.This is a high-ownership role suited for someone who thrives in startup environments, can build from zero, and drive aggressive growth in the nutrition & wellness category.Reporting StructureThe role incumbent will report to Founder of the companyKey Responsibilities Strategy & Business LeadershipDevelop the complete business roadmap for the nutraceuticals division: portfolio, channels, pricing, marketing, and revenue plan.Identify consumer insights, competitive landscape, market size, and category opportunities across gut health, skin care, women’s health, men’s health, cognitive health, vitamins & minerals, and muscle recovery.Define go-to-market (GTM) strategy for D2C and the trade channel. Product Launch & Category ManagementWork closely with R&D/third-party manufacturers to launch products aligned to category growth areas.Own packaging development, claims, content, and compliance.Manage product lifecycle planning & New product development pipelineDefine pricing, margins, and channel P&L.D2C & Online Growth:Lead launch of D2C website including UI/UX, content, and funnel optimization.Build and manage performance marketing: Meta Ads, Google Ads, Amazon Ads, influencer campaigns, affiliate marketing, and CRM.Create a strong brand identity and narrative for the nutraceutical line.Drive conversion funnel optimization, CAC reduction, AOV improvement, retention strategy, and subscription models.Oversee e-commerce marketplace partnership: Amazon, Flipkart, Nykaa, 1mg, PharmEasy, etc.Build processes for customer service, reviews, ORM, and logistics.Marketing & Brand BuildingOwn the brand P&L and marketing budget.Develop 360° campaigns, including digital, content, influencer, and community-driven campaigns.Build relationships with wellness influencers, creators, doctors, and nutritionists.Drive consumer education strategy Trade Channel Integration Work with existing stockists, distributors, and chemists to introduce the nutraceutical range.Set trade pricing, margins, launch schemes, and channel marketing activities.Support the pharma trade sales team with product training, collateral, and brand positioning.Create visibility through in-store branding, POP/POS, promotion kits, etc.Team Building & CollaborationInitially operate as an individual contributor; gradually build a team across digital marketing, design, content, marketplace management, and trade marketing.Collaborate deeply with internal teams for end-to-end execution.Required Experience & Qualifications· 5+ years’ experience in nutraceuticals, OTC, wellness, pharma-adjacent or beauty & health category.· Hands-on experience in D2C marketing and digital growth.· Experience in launching or managing nutraceutical/health supplements.· Strong knowledge of performance marketing, analytics, and funnel metrics.· Exposure to both D2C and trade/retail channels.· Experience in startup or early-stage business environments.Key Competencies· Strong business acumen and P&L mindset.· Excellent knowledge of digital marketing tools· Strong communication, branding, and storytelling ability.· Entrepreneurial mindset: ability scale from zero.· Ability to partner cross-functional teams and external agencies.
Job Title
Sales & Marketing Head - Nutraceuticals