Job Title

AGM - Marketplace This role is for a brand leader who can build, grow, and scale a category while standing tall as the face of marketing. Brand Leadership: Own the brand positioning, architecture, tone of voice, and long-term brand equity Define and drive brand strategy aligned with business and category growth goals Be the custodian of brand consistency across all consumer touchpoints Act as the confident face of marketing internally and externally Category & Growth Ownership: Own category growth strategy across awareness, consideration, conversion, and retention Work closely with business, product, and sales teams to drive topline growth Use consumer insights, data, and market trends to unlock new growth opportunities Balance brand building with performance and revenue outcomes Marketing Strategy & Execution: Lead integrated marketing planning across digital, offline, retail, partnerships, and media Own campaign ideation, execution, and performance tracking Drive efficiency and effectiveness of marketing spends Ensure marketing supports both short-term sales and long-term brand health Content, Social & Copy: Set the content and storytelling direction for the brand Oversee social media strategy, growth, and engagement Guide copywriting across campaigns, packaging, digital assets, and retail Ensure content is insight-led, differentiated, and conversion-focused Packaging & Visual Identity: Own packaging strategy and execution for lenses and related products Ensure packaging drives shelf impact, clarity, and premium brand perception Work with design, product, and regulatory teams to deliver best-in-class packaging Visual Merchandising & Retail Sense: Bring strong VM sensibility across stores, kiosks, and retail formats Own in-store communication, displays, and brand visibility Ensure consistent brand storytelling from online to offline Leadership & Collaboration: Build, mentor, and lead high-performing brand and marketing teams Collaborate cross-functionally with business, product, retail, and supply teams Present marketing strategy and performance confidently to leadership What We Are Looking For: 8 to 12+ years of experience in brand and marketing leadership roles Experience in consumer brands, health, lifestyle, FMCG, or D2C preferred Proven track record of growing a category or brand at scale Capabilities Strong brand strategist with business mindset Deep understanding of core marketing fundamentals, not just content or social Excellent command over storytelling, copy, and creative judgment Strong growth orientation with comfort in data and performance metrics Sharp visual sense across packaging, VM, and consumer touchpoints Personality & Mindset Confident decision-maker who can own outcomes Can represent marketing with authority and clarity Consumer-obsessed, commercially sharp, and execution-focused Comfortable operating in fast-paced, high-growth environments