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Role title: Paid Social, Analytics and Tagging SpecialistDepartment: MarketingLocation: IndiaReporting to: Digital Shared Services Team leaderA bit about usTrek is an awesome place to work, with amazing benefits for all employees. We build only products we love, provide incredible hospitality to our customers, and change the world by getting more people on bikes. When you’re on our team, you’re taken care of, encouraged to learn and grow, and given lots of opportunities to do so. Give us your best, and we’ll give it right back. Sound pretty sweet? Then come join us!Position summaryTrek’s Marketing Team is seeking Paid Social, Analytics and Tagging Specialists to elevate our global paid social activity to new heights as well as own the GTM/GA4 setup, tracking and data integrity of all digital marketing channels. This Paid Social, Analytics and Tagging Specialists will run paid social activity for a number of international markets, driving awareness, consideration, sales and high-quality traffic to and ensure all campaigns and channels are accurately measured and continuously optimized through accurate tracking.Paid Social Key Responsibilities:Lead the charge in owning and managing paid social accounts for multiple international markets, plan, launch and optimize campaigns to hit awareness, engagement and conversion goals.Own day to day channel management: budgets, pacing, bids, audiences and campaign set up in alignment with each market’s business goals.Adapt the strategy and planning in reflection of local market cultures, languages and nuances including a clear understanding of the use of locally-specific paid social channels.Support a full funnel strategy using your expertise to make recommendations and execute on budget, flighting, channel usage with a clear understanding of target demographics and assetsProvide ongoing feedback and recommendations on budget and approach based on performance, platform updates and industry insights.Work closely with other paid channel specialists to strategize a cohesive approach to budget, strategy and performance with a good understanding of the full media ecosystem.Tag Management and Analytics Key Responsibilities: Own GTM containers: Tags, triggers, variables, environments, versioning and QA for all digital marketing channels.Configure and maintain GA4 (events, conversions, custom dims/metrics, audiences) and ensure accurate cross-domain/ecommerce tracking.Maintain & manage pixels for all paid social platformsOwn GA4 data quality and maintain tagging with GTMAlign campaign naming, UTMs and taxonomy standards for consistent, trustworthy reporting.Lead troubleshooting & action solutions for tracking issuesCreate and own roadmap of analytics improvements quantifying impact of fixes and reporting progress to stakeholders.Skills, Experience & attributes5-8 years of experience running paid social campaigns, ideally across multiple platforms and markets as part of a wider business strategy5+ years of experience in tagging and google analytics and google tag managementAbility to manage time and priorities in alignment with the business goalsAbility to clearly communicate performance and strategy to team lead or internal stakeholdersComprehensive understanding of digital advertising metricsExperience with google analytics (GA4); adept at data retrieval, dashboard creation, and audience developmentBring great energy and have a great sense of fun!We are an Equal Employment Opportunity (“EEO”) Employer. Trek strictly prohibits discrimination on the basis of race, color, creed, religion, gender, gender identity, pregnancy, marital status, partnership status, sexual orientation, age, national origin, veteran or military status, disability, medical condition, genetic information, or any other characteristic prohibited by federal, state and/or local laws. This policy applies to all aspects of employment, including hiring, promotion, demotion, compensation, training, working conditions, transfer, job assignments, benefits, layoff, and termination.Why Trek? Trek Bicycle in Fortune Rankings: (4 in Best Large Workplaces in RetailRanked 19 in World’s 25 Vest WorkplacesRanked 50 in Fortune 100 Best Companies to Work ForRanked 65 in Fortune 100 Best Companies to Work For – EuropeGreat Place To Work-Certified (Workplaces in Asia 2025Flexible and fun company culture that values people, purpose, and performanceA leadership team that supports autonomy and innovationA company that believes work should be fun, fulfilling, and impactfulThe chance to be part of something bigger - changing the world by getting more people on bikes