Job Title

Vaayu is a premium D2C brand in a post–PMF, pre-scale phase Key ResponsibilitiesGrowth, Performance & Online BusinessOwn and scale paid acquisition across Meta & Google with full budget responsibility.End to End execution of performance marketing, CRO, CAC, ROAS, LTV, and contribution margins.Build and manage a structured creative testing framework (hooks, formats, messaging).Scale revenue profitably across Vaayu’s D2C website and marketplaces.Track performance dashboards and translate insights into action.Brand Strategy & PositioningDevelop and execute integrated brand and marketing strategies aligned with Vaayu’s premium fashion positioning.Ensure consistent brand storytelling across digital, retail, and campaign touchpoints.Strengthen Vaayu’s presence in the luxury & contemporary fashion ecosystem.Digital Marketing & E-commerceDrive end-to-end e-commerce growth across website, social, and marketplaces.Manage SEO, email/SMS, retargeting, and funnel optimization initiatives.Improve on-site conversion, repeat purchase, and CRM Retention.Content Strategy & CommunicationInfluencer partnerships, creator-led growth, and ad content strategy with performance-driven creative frameworks  Support retail store launches and in-store marketing initiatives.Align offline efforts with digital growth goals. Experience & Requirements5–9 years of experience in D2C growth, performance marketing, or fashion/luxury marketing.Proven experience scaling high-AOV D2C brands and owning paid media budgets.Strong understanding of Meta & Google Ads, creative testing, and performance analytics.Deep knowledge of fashion branding, digital storytelling, and online business models.Strategic thinker with strong execution ability and data-driven mindset.Comfortable operating in a fast-moving, founder-led environment. Strong fit if you’ve scaled high-AOV D2C brands and owned budgets. Share your CV + a short note on what you’ve scaled and owned – hr@