Job Title

Role OverviewAs Mokobara continues to grow towards reaching even greater heights, we are looking at bringing in a strong, ownership and data driven lead to build and grow Moko’s footprint in MBOs across India.The MBO Lead will own the end-to-end performance, expansion, and profitability of Mokobara’s Multi-Brand Outlet (MBO) retail channel. This role is responsible for scaling the MBO footprint, driving same-store growth, improving partner productivity, and ensuring strong brand execution across all MBO touchpoints. The individual will act as the single-point owner for MBO strategy, execution, and P&L performance.Key Responsibilities1. Channel Strategy & GrowthDefine and execute the national MBO expansion strategy aligned with Mokobara’s overall retail vision.Identify, evaluate, and onboard high-quality MBO partners across Tier 1 and 2 cities.Own city-wise and partner-wise rollout plans with clear productivity benchmarks.2. Revenue & P&L OwnershipOwn topline, margins, and contribution profitability for the MBO channel.Drive SSG through assortment optimization, replenishment discipline, and in-store execution.Track partner-level performance and take corrective actions for underperforming doors.3. Partner ManagementBuild strong relationships with all key MBO partners, store teams, and internal teams.Lead commercial negotiations including margins, incentives, visibility commitments, and exclusivity where applicable.Ensure timely collections, inventory health, and adherence to commercial terms.4. Merchandising & Execution ExcellenceWork closely with merchandising and supply chain teams to ensure right assortment, depth, and freshness at MBOs.Ensure consistent brand presentation, VM standards, and seasonal campaign execution across stores.Drive sell-through and minimize aged inventory at the channel level.5. Team LeadershipBuild and manage a high-performing MBO sales and field team (RBMs/ABMs/Executives).Set clear KPIs, review performance regularly, and drive capability building.Foster a data-driven, ownership-led culture within the team.6. Analytics & ReportingTrack and review KPIs such as sales, SSG, sell-through, inventory turns, partner ROI, and market share.Generate actionable insights for leadership on channel health, expansion effectiveness, and risks.Key Metrics for SuccessMBO channel revenue growth and contribution marginSame-store growth and partner productivityNew door additions vs planInventory turns and sell-throughPartner retention and expansion within accountsIdeal Candidate ProfileExperience6–10 years of experience in retail sales or channel management, preferably but not necessarily in luggage, bags, lifestyle, fashion, or consumer brandsProven experience in scaling an MBO or distributor-led retail channelStrong commercial and negotiation skillsStrong people leadership and stakeholder managementWillingness to travel extensively and operate on-ground