Job Title

Title :Brand StrategistLocation: GurgaonRole Type: Full TimeExperience Range: 3–6 YearsCompensation: Open to discussBrand OverviewA fast growing D2C haircare brand in India, focused on building clean, salon quality products formulated specifically for Indian hair types, climate, and usage habits. The brand operates at the intersection of culture, performance, and storytelling, with a strong emphasis on creating distinctive brand assets and long term brand equity.Role OverviewWe are hiring a Brand Strategist to own and evolve the core brand platform and shape how the brand shows up across culture, campaigns, and product narratives. This role sits at the center of strategy and execution and requires strong conceptual thinking, cultural sensitivity, and the ability to translate insights into clear brand direction.Key ResponsibilitiesOwn and evolve the core brand platform including identity, tone of voice, distinctive assets, and category or sub brand structuresDefine the cultural spaces the brand participates in and build brand pillars that guide launches and communicationCreate sharp and inspiring briefs for campaigns, product drops, launches, and brand activationsPlan and drive the brand and marketing roadmap across key moments and launchesCollaborate closely with creative, media, product, and growth teams to bring brand ideas to life across touchpointsTrack brand health using consumer insights and brand metrics to continuously refine strategyTranslate consumer and cultural insights into compelling brand stories and growth opportunitiesMandatory Skills3–6 years of experience across brand strategy, marketing, or growth roles, preferably in D2C, consumer tech, beauty, or personal careStrong conceptual thinking with the ability to build and evolve brand platformsAbility to translate consumer and cultural insights into clear brand direction and actionable briefsExperience working closely with creative teams, agencies, and cross functional stakeholdersStructured thinker who is also culturally tuned in and aware of trends, context, and consumer behaviorStrong interest in brand building, culture, and product led storytellingComfortable owning projects end to end in fast paced, high ownership environmentsStrong communication and collaboration skills across creative and business teamsPreferred TraitsHas demonstrated experience building or scaling consumer brandsBalances strategic clarity with execution depthComfortable operating in ambiguity and shaping narratives from zero to oneBrings strong taste, storytelling ability, and cultural intuitionsAbout WinnerBrandsAt WinnerBrands, we are on a mission to create a community of the brightest marketing minds to deliver impactful, rewarding, and purposeful work by collaborating, contributing & co-learning with smart peers. Backed by , a pioneering brand-building firm that has helped some of the most disruptive new-age brands in the country craft their brand and marketing strategy, we find opportunities with progressives startups and brands in the domain of marketing with multiple engagement models for our talent partners, freelance / part-time or full-time. Request to visit our community page at implies consent to our privacy policiesThanks,WinnerBrands Team