About the RoleMayskin is looking for a hands-on Performance Marketer to manage and scale our digital growth across Meta, Google, and marketplaces (Amazon, etc.).This is an in-house role focused on performance strategy, execution, and optimisation - not just reporting. You’ll work closely with the founder and creative team to drive efficient customer acquisition and revenue growth.We’re looking for someone who understands D2C beauty/skincare performance dynamics, creatives, funnels, and marketplace growth.Key ResponsibilitiesPerformance Marketing (Meta & Google)Plan, launch, and optimise campaigns across Meta Ads and Google AdsBuild and manage full-funnel structures (TOF/MOF/BOF)Test creatives, audiences, hooks, and offers systematicallyMonitor and improve key metrics (CPA, ROAS, CTR, CVR)Scale winning campaigns while maintaining efficiencyMarketplace Advertising & GrowthManage and optimise Amazon Ads and marketplace performanceImprove product visibility, rankings, and conversionsCoordinate listings, keywords, and promotional strategiesTrack marketplace KPIs (ACOS, TACOS, sales share)Analytics & OptimisationAnalyse campaign and marketplace performance dataIdentify growth opportunities and inefficienciesBuild dashboards and performance reportsRecommend budget allocation and scaling strategiesCreative & Funnel CollaborationWork with the content/creative team on:Ad anglesMessagingLanding page alignmentTranslate performance data into creative directionWhat We’re Looking For2–5 years experience in performance marketing (D2C preferred)Hands-on expertise in:Meta AdsGoogle AdsAmazon Ads / marketplace adsExperience in beauty, skincare, or personal care category strongly preferredStrong understanding of:Conversion funnelsCreative testingCAC / ROAS optimisationMarketplace growth leversData-driven decision making abilityLocation RequirementBased in Pune Comfortable working in-office with the core team
Job Title
Performance marketeer