Organization DescriptionSankalpTaru is India’s leading tech-enabled environmental NGO, planting and nurturing trees across some of the country’s toughest and most diverse landscapes — from the cold deserts of Ladakh and the dunes of the Thar to the mangroves of Sundarbans and the cyclone-prone coasts of Odisha.Over the past decade, we have partnered with more than 1,700 corporate organizations across the globe, planted over 13 million trees, and supported the livelihoods of 50,000+ farmer families through our community-centric afforestation and agroforestry models.We work at the intersection of afforestation, sustainability innovation, farmer livelihoods, water conservation, CSR/ESG partnerships, IoT & data-driven forestry, and deep community engagement. Our approach combines on-ground execution with cutting-edge technology, including real-time monitoring, blockchain-led transparency, and IoT-based forest health systems.As part of our global expansion, we recently incorporated ST Planet Foundation in the United States as a registered 501(c)(3) nonprofit, enabling us to catalyze international climate action, build global partnerships, and replicate SankalpTaru’s model across new geographies.Role DescriptionWe are seeking an experienced and growth-driven Senior Fundraising Manager – Individual Giving to lead and scale SankalpTaru’s retail and digital donor portfolio.This role will own the strategy and execution of:Individual donor acquisitionRecurring giving programsEvent-based fundraising campaignsDonor retention and lifetime value growthThe position sits within the PACE (Patron Care & Engagement) department and plays a critical role in driving sustainable revenue growth through structured donor journeys and high-impact campaigns.Key Responsibilities1. Individual Donor GrowthDevelop and execute strategy to increase new individual donorsOptimize online donation funnels in coordination with SEO & Ads teamsImprove conversion rates and cost per acquisition2. Recurring Giving StrategyDesign and scale monthly/annual giving programsBuild donor upgrade pathwaysImprove donor lifetime value through segmentation and personalization3. Event-Based Fundraising CampaignsLead thematic fundraising campaigns (Earth Day, World Environment Day, Diwali, Weddings, Memorial Giving, etc.)Define campaign goals, messaging, revenue targets, and timelinesCoordinate landing pages, email journeys, WhatsApp outreach, and digital amplificationMonitor performance and deliver post-campaign analysis4. Donor Retention & StewardshipDesign structured donor engagement journeysImprove renewal rates and repeat givingDrive personalized communication and impact storytelling5. Data & Performance ManagementTrack fundraising KPIs (revenue, acquisition, retention, ROI)Use data insights to optimize campaigns and donor journeysMaintain strong collaboration with digital marketing and communications teamsQualifications5+ years of experience in fundraising, individual giving, or donor growth rolesProven experience driving digital and retail fundraising campaignsStrong understanding of donor acquisition, retention, and recurring giving modelsExperience leading event-based fundraising initiativesAbility to interpret performance metrics and optimize revenue strategiesStrong communication and storytelling skillsBachelor’s degree in Marketing, Communications, Business, or related field (preferred)What We’re Looking ForA revenue owner, not just a campaign executorSomeone who thinks like a growth strategistA leader who can design donor journeys, not just manage themA professional aligned with environmental sustainability and impactLocation: Dehradun, Uttarakhand
Job Title
Senior Fundraising Manager – Individual Giving