Role OverviewWe are seeking a strategic and execution-oriented Brand Marketing professional to lead brandpositioning, digital strategy, corporate communication, and cross-functional marketing initiatives.The role requires strong planning ability, clarity in communication, and data-backeddecision-making.Key Responsibilities1. Brand Strategy & Planning● Define and refine brand positioning aligned with business objectives● Develop and execute Go-To-Market (GTM) strategies for new services● Build Annual Operating Plans (AOPs) and define marketing OKRs● Maintain brand consistency across all communication channels● Support long-term brand architecture and service narratives2. Corporate Communication & Executive Branding● Develop pitch decks, corporate presentations, and leadership communication material● Drive executive thought leadership initiatives● Lead Digital PR and press release strategy● Ensure clarity and consistency in messaging frameworks3. Digital Marketing & Performance Alignment● Oversee website strategy and ensure alignment with SEO and conversion goals● Manage social media platforms (LinkedIn, YouTube, etc.)● Coordinate performance marketing initiatives (SEO, SEM, paid campaigns)● Improve website UI/UX in collaboration with design and tech teams4. Content & Campaign Management● Develop structured content strategy aligned with business goals● Plan and execute webinars, video marketing, and digital campaigns● Align brand campaigns with measurable lead-generation outcomes● Leverage technology and AI tools to streamline content workflows5. Cross-Functional & Stakeholder Management● Work closely with sales, product, and leadership teams for aligned messaging● Coordinate with agencies, creative partners, and vendors● Ensure timely and structured execution of marketing initiatives6. Reporting & Analytics● Track brand and marketing KPIs● Analyze performance data to optimize campaigns● Present structured reports and insights to managementRequired Skills & Experience● 8–12 years of experience in Branding and Digital Marketing● Strong understanding of SEO, SEM, SMM, Email Marketing, and PR● Experience in GTM strategy and marketing automation● Ability to build structured presentations and executive communication● Familiarity with CRM systems and analytics tools● Strong coordination and stakeholder management skills● Clear, structured, and data-oriented approach to marketing
Job Title
Senior Brand Manager