About the RoleWe’re looking for a performance-driven Creative Copywriter who can craft high-impact, conversion-focused communication across CRM, in-app, and e-commerce channels. This role is focused on driving engagement, retention, and revenue through personalized, data-backed messaging.Key Responsibilities* Own CRM & lifecycle communication (WhatsApp, SMS, Push, Email, In-app, Landing Pages)* Build onboarding, retention, and reactivation journeys* Write high-converting subject lines, CTAs, banners, and upgrade prompts* Create benefit-driven product descriptions & e-commerce content (including Amazon A+ & landing pages)* Collaborate on A/B testing and optimize copy based on performance metrics* Support paid campaigns (Meta, Google Ads) and short-form scripts* Maintain consistent brand voice across channelsRequirements* 3–6 years of copywriting experience (E-commerce/App/Agency preferred)* Strong portfolio in CRM, lifecycle campaigns & product storytelling* Deep understanding of conversion psychology & performance metrics* Experience with segmentation, personalization & A/B testing* Passion for health, fitness & behavioral change
Job Title
Copywriter