Job Title

Senior Marketing Leader – Online Programs (India)Core ObjectiveLaunch. Scale. Build Brand. Drive Revenue.This is not a visibility-focused marketing role. This is a high-impact, P&L-owning leadership position responsible for building and scaling online programs in India.This role requires:Non-linear, first-principles marketing thinking.Deep 360° marketing exposure (brand + performance + lifecycle).Strong commercial ownership of pipeline and revenue.What You Will Own1. Program Launch & Go-to-MarketLead GTM strategy for new online programs (UG, PG, Executive)Define positioning, ICPs, messaging architecture, and pricing narrativesBuild integrated launch plans across digital, brand, and partnerships2. Growth & Revenue AccountabilityOwn funnel metrics end-to-end: Leads → MQL → Applications → Enrollments → RevenueDrive both volume and quality of leadsOptimize CAC, ROI, and channel mixWork closely with Admissions & Sales to maximize conversion efficiencyThis is not just a marketing visibility role, this is a business P&L-impacting role.3. 360° Marketing LeadershipYou must be equally comfortable with:Brand MarketingBuilding salience and long-term brand equity for Atlas OnlineDesigning high-impact campaigns (digital-first, community-led, PR-driven)Crafting thought leadership narrativesBuilding credibility in the online degree spacePerformance MarketingDeep understanding of Meta, Google, YouTube, Affiliates, SEOMedia planning, budget allocation, experimentation frameworksFunnel optimization and attribution modelsScaling campaigns without compromising efficiency4. Non-Linear Growth ThinkingIdentify unconventional growth levers beyond paid mediaCommunity-led acquisitionStrategic partnershipsMasterclasses, webinars, referral enginesInfluencer ecosystemsOwned media channels (YouTube, Instagram, etc.)We are looking for someone who doesn’t default to “increase spend” as the only growth lever.5. Team & Agency LeadershipBuild and scale an in-house marketing teamManage creative, media, and digital agenciesEstablish execution rigor and performance dashboardsDrive accountability and speed across teamsWhat Success Looks LikeStrong program launches with measurable enrollment impact.Sustainable CAC across cohorts.Improved brand recall in the online degree category.Marketing that drives pipeline predictably, not episodically.A team that moves fast and thinks strategically.Who You AreMust-Have Experience10+ years of marketing experience, with at least 4+ years in a leadership role.Strong exposure to both brand and performance marketing.Proven track record of scaling India-focused businesses (EdTech experience preferred).Demonstrated experience in program or product launches.Strong commercial orientation — understands revenue, margins, and cohort economics.Experience working closely with Sales / Admissions teams.Ability to operate both strategically and hands-on.Ideal ProfileExperience in higher education programs / EdTech / consumer internet.Built a category or scaled a new vertical from early stage.Comfortable in high-growth, high-accountability environments.Data-driven with strong creative instincts.Thinks in systems, not just campaigns.