Job Title

Role Overview:The Social Media Executive at Rooter will be a video-first creator who ideates, produces, and features in engaging social media content. This role requires strong on-camera presence, the ability to script and shoot compelling video formats, and bring ideas to life with authenticity and creativity.The ideal candidate is an active content creator who has created and featured in videos on their own or an organisation’s social media platforms, with a proven track record of high-performing or viral content and strong reach. They should have a deep understanding of gaming trends, short-form video hooks, and the ability to combine creativity with performance insights to grow Rooter’s digital audience.Key Responsibilities:Content Creation & ManagementProduce engaging, high-quality content tailored for social media and other digital platformsIdeate and develop scripts, concepts, and creative formats for short-form and long-form content. Should be comfortable in front of the camera to appear in our in-house social media content.Stay updated with hooks, trends, memes, and emerging content styles, especially in the gaming space.Social Media Strategy & ExecutionDesign, implement, and manage social media strategies aligned with brand and business goalsDrive growth of followers and consistently enhance audience engagement across platformsDeliver integrated social media programs across multiple channels.Collaboration & CoordinationCollaborate with internal teams at Rooter to align on campaigns and content needsWork with external stakeholders, including influencers and creators, to execute campaignsEnsure timely project execution and delivery across all channels.Performance Monitoring & OptimizationTrack, analyze, and report campaign performance using key metricsOptimize content and strategies based on data insights to meet company objectivesMonitor community sentiment and actively engage with the audience wherever required.Requirements:1–2 years of experience managing social media handles for a company or brandStrong understanding of the Indian gaming ecosystem and its trendsKnowledge of short-form video content hooks, trends, memes, and retention strategies.Comfortable with camera and video editing toolsStrong communication and storytelling skills.Qualification:Graduation in marketing or equivalent degreeCertifications in social media management, digital marketing, or content strategy (preferred).About Rooter: