Job Title

Senior Data Analyst - Analytics & InsightExperience: 5-9 YearsLocation: Bangalore | Gurgaon | Hyderabad | Mumbai | PuneWe are looking for a highly analytical and data-driven Senior Media Analyst with 5-9 years of experience in media and marketing analytics. The ideal candidate will have strong hands-on expertise in Python, SQL, and Excel, with experience working on digital media campaign data across multiple platforms.This role will support global media teams by delivering data-driven insights, performance analysis, and optimization recommendations across paid media campaigns.Mandatory Technical SkillsPython – Data analysis, data manipulation (Pandas, NumPy), automation, reporting.SQL – Strong querying skills, joins, aggregations, data extraction from large datasets.Advanced Excel – Complex formulas, pivot tables, dashboards, data modeling.Strong experience with digital campaign data analysis.Hands-on experience with GA4 and Google Tag Manager (GTM).Experience handling ads data and campaign performance data from multiple media channels.Strong understanding of media metrics: CTR, CPC, CPA, ROAS, CPM, LTV, attribution models, conversion tracking.Good to HaveExperience with Power BI or Tableau for dashboarding and visualization.Familiarity with cloud platforms such as GCP or Azure.Exposure to marketing data warehousing environments.Understanding of media measurement frameworks and attribution methodologies.