Job Title

What you will be doing:•Creating end-to-end campaign execution strategy, plan, design, process, QA & ROI reporting.•Managing Project Management System (PMS) for the Email marketing team of 8 members and ensuring that the team is motivated and engaged: i) Review team’s capacity & utilization ii) Timely review & assignment of tickets for the team members•Should possess strong behavioral traits like: iii) teamwork, leadership skills, technical know-how... iv) Conflict Resolutions v) manage the work-life balance in the team vi) Time & Stress Management•Establish a strong QA function within the Email marketing team and ensure all process documents are timely updated are being followed & referred on a day-to- day basis.•Working closely with the Marketing GDC teams to prioritize & manage campaigns that drive demand generation using Cvent and Marketo.•Creating and building marketing campaigns that drive sales leads and increase prospect & client engagement (worked on any CRM tool/ email marketing tool).•Liaise with the Planning team to develop and execute the marketing roadmap across all products.•Drawing up email campaign reporting to benchmark and measure success.•Create enhanced reports to support Product marketing teams to measure the performance of high-impact marketing campaigns.•Training & onboarding new resources.What you will need for this role:•Experiential knowledge of working on marketing automation tools like Marketo/ Eloqua.•7-10 years’ experience of executing & managing marketing campaigns in a B2B environment. The person should be operationally strong.•Strong knowledge of the Email marketing function.•Should possess working knowledge of HTML with demonstrated experience designing emails and landing pages, and should also be hands-on with list segmentation and the upload process.•Fair understanding of Marketing automation and demand generation concepts, and ability to implement the same using Marketing Automation software.•Excellent communication and presentation skills with the ability to present to a variety of external audiences.•Bachelor's degree with strong academic credentials, technical degree preferred.•Strong leadership skills with the ability to prioritize and execute in a methodical and disciplined manner.•Exceptional written communication. This role requires an ability to understand and articulate both the business benefits (value proposition) and technical advantages of Cvent products and solutions.•Should have an eye for hiring the right resources for the team.•Zealous attention to detail.