Job Title

Company: Applikon IT Solutions Engagement: Senior Consultant / Fractional Marketing Leader Location: Remote / Pune (Preferred) Industry: Salesforce Consulting & IT Services Compensation: Premium consulting fees + performance-based incentivesExecutive OverviewApplikon IT Solutions is seeking a senior Marketing Growth Consultant with proven experience in scaling marketing for Salesforce consulting partners and IT services firms. This role is designed for a high-impact consultant who can architect and implement a predictable, scalable pipeline generation engine.This is not a coordination or execution-only role. We are looking for a strategic operator who has successfully built and scaled marketing channels that generate qualified enterprise pipeline within the Salesforce ecosystem.You will work directly with the founder and leadership team to transform marketing into a measurable, ROI-driven growth function.Strategic MandateYour core objective will be to design and implement a scalable marketing engine that drives qualified opportunities from the US and global markets.This includes:Assessing current positioning, assets, and pipeline sourcesDesigning a focused, high-ROI marketing strategy aligned with business goalsImplementing proven marketing channels used by successful Salesforce partnersEstablishing repeatable, scalable lead generation systemsCreating measurable pipeline contribution from marketingKey Areas of OwnershipMarketing Architecture & Growth StrategyPerform a comprehensive marketing audit and growth assessmentDefine Ideal Customer Profiles (ICP), vertical focus, and positioning strategyIdentify highest ROI channels based on Applikon’s strengths and market positioningBuild a 6–12 month scalable marketing roadmapPipeline Generation & Channel ImplementationDesign and implement scalable acquisition channels such as:LinkedIn authority building and outbound pipeline generationFounder-led and brand-led LinkedIn growth strategyEmail outbound and targeted account-based marketing (ABM)Salesforce ecosystem marketing (AppExchange, partnerships, community presence)Content-led inbound marketing (case studies, authority content, technical positioning)Partner-driven pipeline strategiesPaid acquisition where strategically relevantPrimary focus: predictable pipeline generation, not vanity metrics.Salesforce Ecosystem PositioningPosition Applikon effectively within the Salesforce partner ecosystemImprove credibility and authority positioningStrengthen messaging aligned with buyer psychology in Salesforce services marketHelp build authority signals that influence enterprise buyersMarketing Systems, Infrastructure & ReportingEstablish marketing systems integrated with Salesforce CRMDefine attribution models and pipeline trackingImplement dashboards and performance reportingEnsure marketing is measurable and ROI-drivenExpected OutcomesWithin the first 3–6 months, the consultant is expected to deliver:Clear marketing strategy and positioningImplementation of 2–4 high-performing acquisition channelsConsistent flow of qualified leads and sales conversationsRepeatable pipeline generation mechanismsStronger market positioning and brand authorityIdeal Consultant ProfileWe are specifically looking for consultants who have:8+ years of experience in B2B IT services marketingDirect experience working with Salesforce consulting partnersProven track record of generating pipeline for Salesforce services firmsExperience scaling marketing from early-stage to growth-stage consulting companiesStrong understanding of Salesforce buyer personas and ecosystem dynamicsExperience working with founder-led consulting companiesStrong Preference For Consultants Who HaveHelped scale a Salesforce consulting partner from Built outbound and inbound pipeline engines for IT services firmsExperience marketing offshore or global delivery model companiesExperience targeting US enterprise and mid-market clientsDeep familiarity with Salesforce ecosystem buying behaviorEngagement ModelFractional leadership or senior consultant engagementDirect access to leadership teamHigh autonomy and ownershipLong-term engagement opportunity based on performanceWhy This Role Is UniqueDirect influence on company growth trajectoryOpportunity to build marketing function from foundationWork closely with founder and leadershipExecution-focused, outcome-driven engagementFlexibility in approach and strategyAbout Applikon IT SolutionsApplikon IT Solutions is a Salesforce-focused consulting firm providing development, implementation, and offshore delivery services to global clients. We are building a high-quality, scalable organization focused on delivering excellence and becoming a recognized Salesforce ecosystem partner.