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Job Title


Associate – YBP Expansion & City Growth


Company : Yulu


Location : Bangalore, Karnataka


Created : 2026-02-21


Job Type : Full Time


Job Description

About YuluYulu is India’s largest shared electric mobility-as-a-service company. Yulu’s mission is to reduce traffic congestion and air pollution by running smart, shared, and small-sized electric vehicles. A mission-driven & seasoned founding team leads Yulu, having won several prestigious awards for its impact and innovation. Yulu is currently enabling daily commuters for short-distance movements and helping gig workers deliver goods for the last mile with its eco-friendly rides at pocket-friendly prices, thereby reducing its carbon footprint.Yulu is excited to welcome people with high integrity, commitment, the ability to collaborate and take ownership, high curiosity, and an appetite for taking intelligent risks. If our mission brings a spark into your eyes and if you’d like to join a passionate team that’s committed to transforming how people commute, work, and explore their cities, come, join the #Unstoppable Yulu tribe!Stay updated on the latest news from Yulu at and our website, SummaryYBP is Yulu’s franchise-led expansion model focused on scaling electric mobility across Tier 2 and Tier 3 cities in India. Through strong local entrepreneurs, we are building sustainable, profitable EV businesses city by city — with operational excellence, demand generation, and disciplined execution at the core. Learn more: YBP team is looking for a high-ownership, early-career professional who thrives in execution-heavy environments. This role sits at the intersection of new city acquisition, partner growth, and on-ground problem-solving. You will drive end-to-end partner conversion (from telecalling to city launch), support city-level performance improvement, and actively work on driving DAU growth and retention across assigned markets. This is not a desk-only role. It requires hustle, structure, analytical thinking, and comfort working directly with partners across India.Key ResponsibilitiesNew City Acquisition & Launch (0 → Go-Live) Handle inbound and outbound prospect outreach (telecalling, qualification, follow-ups)Evaluate potential partners for investment readiness, operational capability, and long-term alignmentDrive conversion from the first discussion to a signed agreementCoordinate cross-functional readiness across Ops, EV, Tech, Finance, Marketing, and L&DSupport end-to-end launch execution and go-live timelinesCity-Level Growth & Demand Management Track DAU metrics daily across assigned citiesIdentify churn patterns and demand gapsWork closely with partners to rally demand during dipsSupport renewals, upselling, and expansion conversationsCoordinate with marketing for on-ground activations and local growth initiativesOperational Problem Solving & Partner SupportAct as the first escalation point for YBPsCoordinate with central teams to unblock operational bottlenecksImprove TAT on recurring issuesIdentify recurring inefficiencies and propose scalable process fixesSupport field-level execution and ensure adherence to Yulu best practicesData Discipline & Structured Execution Maintain structured trackers for leads, conversions, DAU, and churnPrepare weekly performance summariesUse data to drive decisions and actionable insightsEnsure monthly both mobility and delivery competitive landscape benchmarkingBuild strong documentation habits for scalabilityBrand Standards & Compliance Ensure brand standards, marketing collateral, and on-ground branding across partner cities are consistent with Yulu guidelinesAudit partner cities periodically to ensure adherence to visual identity, communication standards, and customer experience benchmarks, Success Metrics (KRAs) [including but not limited to]Number of new cities converted and launched per quarterLead-to-launch conversion ratioDAU growth % across assigned citiesChurn reduction %Partner retention and satisfaction levelWho Are We Looking For? 0–3 years of experience in startups, operations, sales, business development, or growth rolesstrong ownership mindset with a bias for actionComfortable with telecalling, partner conversations, and field visitsHighly structured with numbers; a strong working knowledge of MS Excel is mandatoryAbility to operate in ambiguity and solve problems independentlyComfortable working with partners in Tier 2 and Tier 3 citiesExcellent communication and persuasion skillsWillingness to travel as requiredBonus: Prior experience in mobility, franchise, EV, or hyperlocal operationsBonus: AI-first mindset and comfort using productivity toolsWe Assure You A fast-paced, high-learning environment with direct exposure to expansion strategy and city-level business buildingOpportunity to build markets from scratch and see tangible impactClose collaboration with cross-functional leadership teamsThe freedom to propose ideas and execute them at scaleLocation: Bangalore (with travel across India as per business needs)