KEY RESPONSIBILITIES Will be the first Contact Point from vivo HO for MT Partners & State CompanySupport States in ensuring the Partners Deliver Volume, Value, Business & Profitability against ASP (Annual Sales Planning) for the Chain by locationSales & Marketing Plan + Budgeting – Yearly, Quarterly & MonthlySupport States & Monitor planning and execution of monthly promotion with creativity at each store on alignment with Marketing and Retail teamVisibility in Modern Trade is a key factor. Ensure alignment between Chains, State & HO to get the best visibilityReview of business with Chains, store team, Category Manager, and States on driving the category with their support every MonthDrive Market share at each of the stores in the state (Need deep dive intervention)Have periodic review on the progress of Business - Weekly, Monthly, Quarterly, with regular update to the immediate Manager and MT Head on sales trends, Market developments, and competitionStock planning & Allocation Support management from HO for every ChainForecasting, Listing, Merchandising, Shelf ShareSocial Media Visibility – Ensure visibility on Chain Social Media Handles during important launches, sales seasons, and throughout the yearFocus on regional chains' growth by creating differentiated promotions rather than the national ChainsDriving the TOT parameters with Chains to drive effective and sustainable growth (Effective use of Data Sharing, Driving multiple visibility spaces, and Achieving the monthly Target)Ensure Process orientation initiatives to increase market share with developing the team to deliver the set objectives and monitor the effectiveness of the same on a regular basisStandardization of existing processes and preparation of new SOP'sWorking with GTM, PSS, Retail & other departments at HO and State level for Planning and execution of new Launches, Consumer Promotion, incremental space /Volume on regular intervalsPre & post sales tracking & analysis of promotion effectiveness
Job Title
Manager/Senior Manager - Modern Trade