Job Title

CRM & Lifecycle Marketing ManagerLocation:Bangalore (On-site)Experience:3–6 yearsSalary: Upto 11 LpaAbout BhashSMSBhashSMS powers 2,00,000+ SMEs with:- WhatsApp Business API - Bulk SMS - RCS Business Messaging - AI-driven Customer Engagement PlatformWe’re building India’s largest SME Engagement OS — automating marketing, customer communication, retention, and revenue generation.We’re hiring a CRM & Lifecycle Marketing Manager to own the full customer journey and build automated funnels that improve conversion, activation, retention, and revenue.Role SummaryAs the CRM & Lifecycle Manager, you will manage the entire lifecycle:Lead → MQL → SQL → Demo → Payment → Onboarding → Retention → UpsellYou will implement and manage:- CRM (Mautic) - Email, WhatsApp, SMS, RCS campaigns - Lifecycle funnels - Lead scoring & segmentation - Automated workflowsYour goal:Reduce drop-offsIncrease L2P conversionImprove onboardingIncrease repeat revenueReactivate cold leadsKey Responsibilities (Full Ownership)1. CRM Management (Mautic)- Set up and manage Mautic CRM - Create segments, tags, custom fields - Define lifecycle stages (Lead → MQL → SQL → Customer → Repeat Customer) - Integrate CRM with website, WhatsApp API, SMS, Email, landing pages2. Build Automated Customer JourneysYou will design, build, and optimize automated flows for:Lead Nurturing- Day 0 → Day 14 drip flows - Industry-specific nurture paths - WhatsApp + Email + SMS multi-touch journeysSales Enablement- Auto-qualification sequences - Follow-up reminders - Demo booking workflowsOnboarding- Account setup - Product activation - First campaign success journeyRetention & Renewal- Renewal reminders - Upsell & cross-sell flows - Usage-based nudgesReactivation- Cold lead reactivation - Dormant customer reactivation3. Multichannel Campaign ManagementYou will run all engagement channels:WhatsApp- Automated sequences - Behaviour-triggered messages - Template optimizationEmail- Drips, newsletters, onboarding - Deliverability optimizationSMS- Alerts, reminders, confirmations - Payment nudgesRCS- Rich media campaigns - Industry-specific flows4. Analytics & Reporting- Build lifecycle dashboards - Cohort & retention analysis - Identify drop-offs & growth opportunities - A/B Testing for messages, timing, flows - Report L2P, activation, retention KPIs5. Cross-Functional Collaboration- Work with Sales to improve lead quality - Work with Performance Marketing to sync campaigns - Work with Product for onboarding flows - Work with Tech to implement triggers & eventsWhat We’re Looking ForMust-Have- 3–6 years in CRM / lifecycle / automation - Strong experience with Mautic / HubSpot / WebEngage / MoEngage / Zoho - Built complex workflows & drip journeys - Strong understanding of segmentation & lead scoring - Hands-on experience with Email + SMS + WhatsApp - Ability to measure funnel performance & liftBonus Skills- Experience in B2B SaaS CRM - RCS campaign knowledge - HTML email template editing - Understanding of sales funnels & L2PWhat You Get at BhashSMS- Ownership of India-scale customer lifecycle system - Direct impact on revenue, retention & activation - Fast-moving execution-driven culture - Chance to shape automation for 2,00,000+ SMEs - Work with leadership directly - CRM & Lifecycle Marketing Manager -- Location: -- Bangalore (On-site) -- Experience: - 3–6 years -- - About BhashSMS -- BhashSMS powers 2,00,000+ SMEs with: -- WhatsApp Business API - Bulk SMS - RCS Business Messaging - AI-driven Customer Engagement Platform -- We’re building India’s largest SME Engagement OS — automating marketing, customer communication, retention, and revenue generation. -- We’re hiring a CRM & Lifecycle Marketing Manager to own the full customer journey and build automated funnels that improve conversion, activation, retention, and revenue. -- - Role Summary -- As the CRM & Lifecycle Manager, you will manage the entire lifecycle: - Lead → MQL → SQL → Demo → Payment → Onboarding → Retention → Upsell -- You will implement and manage: -- CRM (Mautic) - Email, WhatsApp, SMS, RCS campaigns - Lifecycle funnels - Lead scoring & segmentation - Automated workflows -- Your goal: - Reduce drop-offs - Increase L2P conversion - Improve onboarding - Increase repeat revenue - Reactivate cold leads -- - Key Responsibilities (Full Ownership) -- 1. CRM Management (Mautic) -- Set up and manage Mautic CRM - Create segments, tags, custom fields - Define lifecycle stages (Lead → MQL → SQL → Customer → Repeat Customer) - Integrate CRM with website, WhatsApp API, SMS, Email, landing pages -- 2. Build Automated Customer Journeys -- You will design, build, and optimize automated flows for: -- Lead Nurturing -- Day 0 → Day 14 drip flows - Industry-specific nurture paths - WhatsApp + Email + SMS multi-touch journeys -- Sales Enablement -- Auto-qualification sequences - Follow-up reminders - Demo booking workflows -- Onboarding -- Account setup - Product activation - First campaign success journey -- Retention & Renewal -- Renewal reminders - Upsell & cross-sell flows - Usage-based nudges -- Reactivation -- Cold lead reactivation - Dormant customer reactivation -- 3. Multichannel Campaign Management -- You will run all engagement channels: -- WhatsApp -- Automated sequences - Behaviour-triggered messages - Template optimization -- Email -- Drips, newsletters, onboarding - Deliverability optimization -- SMS -- Alerts, reminders, confirmations - Payment nudges -- RCS -- Rich media campaigns - Industry-specific flows -- 4. Analytics & Reporting -- Build lifecycle dashboards - Cohort & retention analysis - Identify drop-offs & growth opportunities - A/B Testing for messages, timing, flows - Report L2P, activation, retention KPIs -- 5. Cross-Functional Collaboration -- Work with Sales to improve lead quality - Work with Performance Marketing to sync campaigns - Work with Product for onboarding flows - Work with Tech to implement triggers & events -- - What We’re Looking For -- - Must-Have -- 3–6 years in CRM / lifecycle / automation - Strong experience with Mautic / HubSpot / WebEngage / MoEngage / Zoho - Built complex workflows & drip journeys - Strong understanding of segmentation & lead scoring - Hands-on experience with Email + SMS + WhatsApp - Ability to measure funnel performance & lift -- - Bonus Skills -- Experience in B2B SaaS CRM - RCS campaign knowledge - HTML email template editing - Understanding of sales funnels & L2P -- - What You Get at BhashSMS -- Ownership of India-scale customer lifecycle system - Direct impact on revenue, retention & activation - Fast-moving execution-driven culture - Chance to shape automation for 2,00,000+ SMEs - Work with leadership directly