Job Title

Position: Full-time | RemoteWho We Are: We are an outbound agency specializing in building effective outreach engines for B2B e-commerce, SaaS, agencies, and B2B services. We excel in automation and infrastructure. We’re looking for a dedicated campaign owner who thrives on marketing and copywriting, someone who sees every project as an exciting challenge to crack.The Ideal Candidate: You live and breathe marketing, particularly outbound campaigns. Every client, ICP (Ideal Customer Profile), and offer is a puzzle for you one that you’re eager to solve. You're not just writing emails; you're crafting campaigns that win and drive results.What You’ll Be Doing:Campaign Creation (End-to-End Messaging):Conduct in-depth ICP research to understand pain points, objections, triggers, and language.Develop compelling offers, angles, and copy.Write cold email sequences (3–6 steps), LinkedIn DM sequences (connect + follow-ups), and LinkedIn comment frameworks (signal-based engagement).Create a clear test plan to optimize campaigns.Campaign Iteration (Continuous Improvement):Regularly iterate on campaigns (at least once every 2 weeks).Use data-driven insights to improve subject lines, openers, angles, CTAs, personalization, and structure.Develop repeatable playbooks to scale successful tactics.Collaboration with the Technical Team:Define what data is needed for personalization and campaign effectiveness.Guide the tech team on personalization variables, custom line frameworks, segmentation rules, and routing guidance.Ensure seamless communication with the tech team to align campaigns with automation systems.AI-First Working Style (Must-Have):Use AI tools for ICP research, idea generation, angle exploration, and variant creation.Edit hard to ensure the final output is human, sharp, specific, and performance-driven—avoiding generic, AI-sounding copy.Success Metrics:Increased positive reply rates.More qualified conversations and booked meetings.Consistent iteration every 2 weeks with meaningful improvements.A growing campaign library with insights on what works for different ICPs.Requirements:Proven experience writing high-performing cold outbound emails and LinkedIn copy.Strong marketing expertise in positioning, offers, objections, segmentation, and differentiation.Ability to diagnose underperforming campaigns and propose clear next steps.Excellent English proficiency (native or near-native).An AI-capable workflow to boost speed and quality.Bonus Points:Experience with outbound tools like Instantly, Smartlead, Clay, Apollo, n8n, or Unipile.Writing experience for B2B SaaS, agencies, or B2B e-commerce brands.