Job Title

About the RoleWe’re building an in-house digital growth engine to scale lead generation for our Australian energy upgrades business (air conditioning, heat pumps, batteries). We’re looking for a hands-on Head of Digital Growth who will build and lead a small performance marketing team and own results across SEO, Google Ads, Meta Ads, website conversion and creative.This is not a social media role. You will be accountable to cost per qualified lead, bookings, and installs.What You’ll DoOwn performance across SEO, Google Ads & Meta AdsBuild and manage a small in-house team and freelancers (SEO, design, dev)Set the growth roadmap and run weekly experimentsOwn landing pages, CRO and conversion trackingWork closely with sales/ops to improve lead qualityReport weekly on CPL, bookings, installs and ROIScale budget and channels once ROI is provenWhat We’re Looking For3–6+ years in performance marketing / growthProven lead-gen results for service businesses (not just e-commerce)Strong Google Ads experience; solid Meta Ads & SEO understandingComfortable hiring and leading a small teamData-driven (CPL/CPA focus, not vanity metrics)Hands-on builder mindsetStrongly Preferred Experience running performance marketing campaigns for Australia-based clients (Sydney/Melbourne or national)Familiarity with AU consumer behaviour and local services funnelsApplication Requirement Please include one example of a lead-generation campaign for a service business you’ve managed, including CPL/CPA and conversion outcomes. Applications without this will not be considered.What We OfferOwnership to build and run the growth engine from scratchReal impact on revenue and scaleCompetitive salary + performance bonusClear growth path as the team expands