Job Title

Company DescriptionJoy-N-Crew Vacations LLP creates transformative travel experiences designed to immerse travelers in the culture and traditions of Japan. Renowned as Japan specialists, the team possesses deep insight into the nation's history, culture, and landscapes. From the vibrant streets of Tokyo to the serene temples of Kyoto, Joy-N-Crew offers personalized itineraries that foster genuine connections and meaningful experiences. Local guides play a key role in offering visitors authentic encounters, from engaging with artists to tasting locally sourced cuisine, ensuring an unforgettable journey that enriches cultural understanding.Role SummaryWe are looking for a strategic marketing leader who can transform brand visibility into measurable revenue growth.This role is not just about campaigns — it is about building a scalable marketing engine for a fast-growing travel brand.The ideal candidate understands the psychology of travel buyers, seasonality of destinations, and how to convert inspiration into bookings.Strategic Objectives of the RoleBuild a strong national brand presence in the travel & tourism spaceDrive predictable, high-quality lead generationImprove conversion ratios through funnel optimizationPosition JOY-N-CREW as a preferred international & domestic holiday specialistAlign marketing investments directly with revenue outcomesKey ResponsibilitiesMarketing Strategy & Revenue AlignmentDesign and implement a 360° marketing roadmap (Digital + Offline)Plan annual and quarterly campaign calendars aligned with sales targetsOwn marketing budgets with strong ROI focusTrack CAC, CPL, ROAS, and conversion metricsPerformance & Digital Marketing LeadershipLead paid campaigns across Meta, Google, YouTube & emerging platformsStrengthen SEO and organic reachOptimize landing pages and lead funnelsImplement marketing automation & CRM integrationBrand Building & PositioningCraft strong brand messaging for international and domestic travel segmentsDevelop campaign themes around seasonality (Europe Summer, Far East, etc.)Oversee content, creatives, brochures, website and social presenceManage PR, partnerships & influencer collaborations Sales & Cross-Functional CollaborationWork closely with Sales, Product & Operations teamsEnsure campaign alignment with destination focus and inventoryImprove lead quality and customer acquisition efficiencyTeam & Agency ManagementLead internal marketing teamManage external agencies and vendorsBuild a performance-driven marketing cultureIdeal Candidate Profile6–10 years of marketing experienceMinimum 3+ years in Travel & Tourism industry (Mandatory)Proven experience in scaling lead generation in service-based industryStrong understanding of international travel marketsAnalytical mindset with strong execution capabilityLeadership skills with strategic thinkingWhat Makes This Role Exciting?Opportunity to build a marketing function with autonomyDirect impact on revenue and business growthLeadership visibility with managementGrowth into Head of Marketing roleInterested candidates may share their profile at hr@Subject Line: Application – Manager Marketing