Job Title: Head of Marketing – IT Services (Global Demand Gen)Location: Chandigarh / NCR Experience: 12–15 years (B2B; IT Services strongly preferred) Reporting to: IT Services Division Leadership (SVP/Business Head) Team: Demand Gen + Content/SEO + Performance + Marketing Ops (in-house + agencies)Role SummaryNetSmartz is looking for a strategic, hands-on marketing leader to build and scale a predictable global demand engine for our IT Services division (Software Engineering, AI, QA & Testing, Cybersecurity, Data,etc.).This role owns the full funnel—from positioning and campaigns to MQL → SQL → pipeline—and partners tightly with sales to deliver measurable revenue impact across North America and the Middle East.We’re looking for someone who has built B2B services pipeline before and who actively uses AI tools and automation to increase speed, quality, personalization, and ROI across marketing execution and operations.Key Outcomes (What success looks like)Within the first 3–6 months, you will:Build a repeatable engine that consistently produces qualified pipeline (not just leads)Improve brand visibility + authority in priority service lines and verticalsEstablish strong marketing ops + reporting across HubSpot/CRM and campaign attributionDeploy AI-assisted workflows for faster campaign execution, deeper personalization, and better funnel conversionKey Responsibilities1) Demand Generation & Pipeline Ownership (Core)Own end-to-end demand gen across inbound, outbound support, partner, and eventsBuild multi-channel campaigns to drive MQLs, SQLs, meetings, and pipelineDefine ICPs, personas, segmentation, and offers (workshops, assessments, POVs, accelerators)Design and operationalize ABM (1:1, 1:few, 1:many) for enterprise and upper mid-market accountsPartner with sales leadership on SLA definitions, routing, follow-up discipline, and conversion2) Performance Marketing (Paid + Conversion)Run paid programs across LinkedIn, Google, retargeting, and niche channelsImprove conversion rates across landing pages, forms, CTAs, and nurture sequencesOwn CAC, CPL, CPQL and channel ROI with weekly optimization cadence3) Content, SEO & Thought LeadershipOwn SEO strategy: keyword mapping by service line, technical SEO, content hubs, link-buildingBuild a content machine: case studies, one-pagers, POVs, webinars, email sequencesCreate clear positioning and messaging for offerings and vertical plays4) AI-Enabled Marketing Execution Use AI tools to accelerate and improve:Campaign ideation, audience research, messaging variants, and creative briefsContent outlines, first drafts, repurposing, and localization for global marketsABM personalization at scale (account research, intent signals, tailored copy)Funnel diagnostics and performance insights (faster analysis and decision-making)Implement guardrails: brand tone, quality control, compliance, and review process for AI-generated assetsDrive adoption of AI workflows across the marketing team to improve productivity and output quality5) GTM Strategy & Sales EnablementDrive GTM launches for new offerings/geographies/vertical solutionsBuild sales enablement assets: decks, battle cards, industry POVs, sequencesEnable partner GTM with Salesforce/ServiceNow/cloud alliances (co-marketing kits, joint webinars)6) Events & WebinarsBuild a predictable webinar/event engine (educational + conversion-driven)Execute conferences/trade events and community programs with measurable follow-up motion7) Marketing Operations, Analytics & GovernanceOwn the martech stack (HubSpot + CRM + reporting + data hygiene)Establish dashboards: MQL→SQL conversion, pipeline sourced, pipeline influenced, velocityCreate a weekly operating rhythm: performance reviews, funnel diagnostics, experiment backlog8) Leadership & Team BuildingBuild/lead a high-performing team (in-house + agencies)Coach execution, enforce accountability, ensure high-quality outputs at speedRequired Experience & Skills12–15 years in B2B marketing; substantial experience in IT Services / Tech Services preferredProven success building demand gen for US/Canada/MENA markets with measurable pipeline impactStrong expertise in ABM, paid acquisition, SEO/content, marketing automation, and attributionHands-on experience using AI tools in marketing workflows, such as:GenAI for content and campaign production (prompting, QA, brand alignment)AI-assisted research, account insights, and personalization at scaleAI-supported analytics for faster performance insights and experimentationStrong operational rigor: forecasting, dashboards, experimentation, funnel reviewsExcellent communication and stakeholder managementPreferred QualificationsMBA (Marketing/Strategy) a plusCertifications: HubSpot / Google Ads / LinkedIn / GA4 (plus)Experience marketing services such as: AI/ML, Data, QA Automation, Cybersecurity, Cloud, Salesforce/ServiceNowExperience deploying AI across marketing ops (e.g., AI-based enrichment, scoring support, content QA workflows)
Job Title
Marketing Head - IT Services