Job Title: Head of Social Media & Influencer MarketingLocation: MumbaiDepartment: MarketingReporting to: Senior Marketing LeadershipAbout the Role Orchids The International School is seeking a senior marketing leader to head its Social Media and Influencer Marketing function. This role will be responsible for building and scaling social and influencer-led strategies that support brand trust, parent engagement, and admissions growth across multiple regions.The role requires strong strategic thinking, hands-on execution capability, and experience driving measurable outcomes through social and influencer channels.Key Responsibilities Lead and own the overall social media and influencer marketing strategy across platforms including Instagram, YouTube, Facebook, LinkedIn, and emerging channels.Build, manage, and scale influencer partnerships including parent creators, educators, subject-matter experts, and relevant lifestyle creators.Develop and oversee always-on and campaign-led content systems aligned with brand, admissions cycles, and city-level priorities.Work closely with performance marketing, brand, and admissions teams to ensure social and influencer content supports lead generation and conversion objectives.Define and track clear KPIs such as reach quality, engagement, lead contribution, cost efficiency, and conversion impact.Drive continuous experimentation through A/B testing, content format optimization, and creator performance analysis.Manage external agencies, creators, and internal teams to ensure timely, highquality execution.Ensure brand safety, consistency, and compliance across all social and influencer activities.Monitor platform trends, creator ecosystems, and competitor activity to inform strategy.Qualifications & Experience 7-12+ years of experience in social media, influencer marketing, or content-led growth roles.Proven track record of building and scaling influencer and social programs with measurable business impact.Experience working with multi-city or large-scale consumer brands preferred.Strong understanding of Indian social platforms, creator ecosystems, and audience behavior.Ability to balance strategic planning with hands-on execution.Experience collaborating with cross-functional teams including performance marketing, brand, and business stakeholders.Prior experience in education, parenting, consumer brands, or trust-driven categories is a plusKey Skills Social Media Strategy & ExecutionInfluencer Marketing & PartnershipsContent Performance & AnalyticsTeam & Agency ManagementCampaign Planning & OptimizationCross-functional CollaborationWhat We OfferOpportunity to lead and scale social and influencer marketing for a large, growing education brand.High ownership role with visibility across senior leadership.Collaborative work environment with scope for experimentation and innovation.
Job Title
Head of Social Media & Influencer Marketing