Job Title

JOB DESCRIPTIONSocial Media & Content ManagerMandatory Requirement Experience in Hair Transplant / Aesthetics ClinicCompanyRegrow By Derma CirclesWebsiteDelhiEmployment TypeFull-time (6 days/week)GenderOpen to allSalary Package7 LPA - 11 LPAAbout Regrow By Derma CirclesRegrow By Derma Circles is a premium aesthetics and hair transplant clinic based in South Delhi, dedicated to providing cutting-edge solutions in hair restoration and aesthetic treatments. We are committed to helping our clients regain their confidence through advanced medical procedures and personalised care.Position OverviewWe are seeking a creative and strategic Social Media & Content Manager who will be responsible for planning, creating, and managing our social media presence across multiple platforms. This role requires someone with proven experience in managing social media for aesthetics and hair transplant brands who can create engaging content that resonates with our target audience and drives meaningful engagement.Key ResponsibilitiesContent Strategy & PlanningDevelop comprehensive monthly content calendars for Instagram, YouTube, and other relevant social media platformsResearch industry trends, competitor activities, and audience preferences to inform content strategyIdeate creative concepts for posts, reels, stories, and long-form video contentPlan content themes that align with clinic services, seasonal trends, and awareness campaignsContent Creation & ManagementCollaborate closely with video editors and graphic designers to ensure high-quality content outputPerform minor video editing tasks including trimming, adding text overlays, basic transitions, and audio adjustmentsWrite compelling captions, scripts, and copy that educate, engage, and convert followersSource and curate relevant content including patient testimonials, before-after transformations, procedure explanations, and educational posts (while maintaining patient privacy and medical ethics)Social Media Optimization (SMO)Actively manage and grow Instagram and YouTube channels with consistent posting schedulesOptimize content for maximum reach, engagement, and conversionsImplement SEO best practices for YouTube videos including titles, descriptions, tags, and thumbnailsUse Instagram features strategically (Reels, Stories, Guides, Highlights) to maximize visibilityCommunity Management & EngagementMonitor and respond to comments, direct messages, and inquiries promptly and professionallyFoster community engagement through interactive content, polls, Q&A sessions, and live sessionsBuild relationships with followers and potential clients through authentic communicationTrack and analyze audience sentiment and feedbackAnalytics & ReportingMonitor social media metrics including reach, engagement rate, follower growth, and conversionsPrepare regular performance reports with insights and recommendationsConduct A/B testing on content formats, posting times, and messagingUse data-driven insights to refine and improve content strategyCollaboration & CoordinationWork closely with doctors and medical staff to ensure content accuracy and complianceCoordinate with the editorial team to maintain brand voice and visual consistencyEnsure all content adheres to medical advertising guidelines and platform policiesParticipate in brainstorming sessions and contribute creative ideasRequired Qualifications & ExperienceIndustry ExperienceMandatory: 2-4 years of proven experience in social media management for aesthetics, dermatology, or hair transplant brands/clinicsDemonstrated portfolio of social media work done for aesthetic or hair restoration businessesFamiliarity with creating content around cosmetic procedures, hair transplant services, and patient-focused narrativesUnderstanding of the tone, style, and compliance requirements for medical/aesthetic brand social mediaTechnical SkillsExpert-level proficiency in Instagram and YouTube platform features, algorithms, and best practicesBasic to intermediate video editing skills (knowledge of tools like CapCut, InShot, Adobe Premiere Rush, or similar)Proficiency in Canva, Adobe Photoshop, or similar graphic design toolsUnderstanding of social media analytics tools (Instagram Insights, YouTube Analytics, etc.)Knowledge of content scheduling tools (Buffer, Hootsuite, Later, or similar)Core CompetenciesStrong content ideation and creative thinking abilitiesExcellent written and verbal communication skills in English and HindiActive social media user with finger on the pulse of current trendsAbility to work independently and manage multiple projects simultaneouslyStrong attention to detail and commitment to qualityQuick learner who can understand and accurately communicate about aesthetic and hair transplant procedures through collaboration with medical teamPreferred QualificationsBachelor's degree in Marketing, Communications, Journalism, or related fieldExperience creating viral content or significantly growing social media accountsKnowledge of paid social media advertising (Meta Ads, YouTube Ads)Photography or videography skillsPrevious experience working with medical professionals or healthcare brandsLocation: Candidates residing in or near South Delhi preferred for ease of commutePersonal AttributesHighly organized and able to meet deadlines consistentlyProactive self-starter who takes initiativeAdaptable to changing trends and platform updatesEmpathetic and sensitive to patient concernsTeam player with collaborative mindsetPassionate about digital media and content creationWhat We OfferOpportunity to work with a growing brand in the premium aesthetics spaceCreative freedom to experiment with content ideasExposure to cutting-edge aesthetic and hair transplant proceduresProfessional growth and skill development opportunitiesCollaborative and supportive work environmentWorking Conditions6 days per week (Wednesday off)Office-based role with flexibility for content shoots and eventsMay require occasional content creation outside regular hours for trending topics or time-sensitive postsSalary Package7 LPA - 11 LPAHow to ApplyInterested candidates should submit:Updated resume/CVPortfolio or links to social media accounts you have managed (Instagram, YouTube)Examples of content you have created (screenshots, links, or case studies)Contact: Nikhil Grover, +91 9899970725 (Call/Whats app)Note on ApplicationsWe strongly encourage only candidates with proven social media management experience for aesthetics or hair transplant brands to apply. Please ensure your portfolio includes examples of content you've created for similar brands or clinics, as this experience is essential for understanding our industry's unique content requirements and audience expectations.Regrow By Derma Circles is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.