Job Title

✨ About Us We are a fast-growingluxury diamond jewelry brand , dedicated to crafting timeless designs that blend elegance, quality, and innovation. As we scale our e-commerce and retail presence, we are seeking aPerformance Marketing Managerto lead our digital growth strategy, drive ROI, and expand our global customer base.Location- Mumbai - WFO Role. Industry Experience- Gems & Jewelry is a plusRole Overview ThePerformance Marketing Managerwill be responsible for planning, executing, and optimizing paid media campaigns across multiple platforms to drive customer acquisition, retention, and revenue growth. This role requires a strong balance ofanalytical skills, creative testing, and luxury market understandingto ensure that our campaigns deliver measurable results while maintaining the brand’s premium positioning.Key Responsibilities Develop, execute, and optimizepaid marketing campaignsacross Google Ads, Meta (Facebook/Instagram), YouTube, Pinterest, and emerging channels (TikTok, Snap, etc.). Create and manageROI-driven strategiesfor search, display, remarketing, and paid social. Leadperformance reporting , tracking KPIs (CAC, ROAS, CTR, conversion rate, LTV, etc.) and providing actionable insights. Collaborate with creative and content teams to designhigh-performing ad creativestailored for luxury jewelry audiences. Work closely with SEO, email marketing, and CRM teams to create acohesive omni-channel growth strategy . Manage and optimizeretargeting funnels , focusing on cart abandonment, Shop Pay users, and high-intent audiences. DriveA/B testingacross ad copy, landing pages, and creatives for maximum performance. Identify new performance marketing opportunities, tools, and platforms. Manage agency/partner relationships where required. Stay updated onluxury e-commerce trends, digital innovations, and competitor activities .KPIs for Success Achieve targetROAS (Return on Ad Spend)across paid channels. Grow qualifiedtraffic and conversionson the website. LowerCAC (Customer Acquisition Cost)while scaling reach. Increase repeat purchases and customer lifetime value (LTV). Consistently generate measurable revenue through performance campaigns.✅ Requirements 4–6 years of experience inperformance marketing , ideally inluxury e-commerce, jewelry, or fashion . Proven track record of scalingGoogle Ads, Meta Ads, and performance campaigns . Strong understanding ofanalytics tools(Google Analytics, GA4, Shopify Analytics, Looker, etc.). Expertise inA/B testing, attribution models, and conversion tracking . Knowledge ofShopify / e-commerce marketing ecosystem . Experience managinglarge ad budgetsefficiently. Excellent analytical skills with the ability to turn data into actionable insights. Creative mindset with sensitivity towardsluxury brand positioning . Strong communication and project management skills.What We Offer Competitive salary + performance incentives. Opportunity to shape the growth of apremium diamond jewelry brand . Exposure to bothglobal luxury retail and digital-first e-commerce .