Job Title

ROLE SUMMARY Responsible for developing and executing marketing strategies for a specific geographic area. The role involves overseeing the marketing activities of regional teams, ensuring alignment with the overall corporate goals and brand identity. Additionally, he/ she will collaborate with other functional leaders, such as sales, product development, and finance, to optimize the performance and profitability of the zone. KEY RESPONSIBILITIES - Conducting market research and analysis to identify customer needs, preferences, and trends in the zone. - Developing and executing marketing campaigns and activities to promote the company's products and services in the zone. - Coordinating with the sales team, distributors, and other stakeholders to ensure effective distribution and delivery of the products and services in the zone. - Monitoring and evaluating the performance and impact of the marketing campaigns and activities in the zone, using various metrics and tools. - Preparing and presenting reports and feedback on the marketing activities and results in the zone to the senior management and other relevant parties. - Managing the marketing budget and resources for the zone, ensuring optimal utilization and allocation. - Hiring, training, and supervising the marketing staff in the zone, providing guidance and support as needed. - Maintaining good relationships with the customers, media, and other external partners in the zone, representing the company's brand and values. - Staying updated on the latest market developments, competitors' activities, and customer feedback in the zone, and adjusting the marketing strategies accordingly. KEY CHALLENGES - Adapting to the local market conditions and customer preferences, while maintaining consistency with the overall brand strategy and guidelines. - Managing a team of regional or local marketing executives, who may have different levels of skills, experience, and motivation. - Coordinating with other zonal marketing managers and the central marketing team, to ensure alignment of goals, objectives, and resources. - Evaluating the effectiveness and return on investment of various marketing campaigns and initiatives, using quantitative and qualitative data and feedback. KEY DECISIONS TAKEN - Launch a new campaign for the zone - Right allocation of budget which was approved by HO for different campaigns in the zone - Measuring the success of the campaign which includes the number of leads generated, the conversion rate, the customer satisfaction score, the return on investment, and the market share KEY INTERACTIONS Internal Stakeholders - Providing regular updates on the market trends, customer feedback, competitor analysis, and campaign performance to the relevant stakeholders such as sales teams, product managers, regional heads, and senior management - Seeking inputs and feedback from the sales teams and product managers on the customer needs, preferences, and pain points, and incorporating them into the marketing plans and activities. - Coordinating with the regional heads and senior management on the budget allocation, resource allocation, and performance evaluation of the marketing initiatives. - Aligning the marketing objectives and strategies with the overall vision and mission of the organization and ensuring consistency and coherence across all channels and platforms. - Building trust and rapport with the internal stakeholders and resolving any issues or conflicts that may arise in a timely and professional manner. External Stakeholders - Communicating with the regional media outlets to promote the brand image and reputation of the company in the zone. - Coordinating with the local influencers to create and execute effective marketing campaigns and events that target potential customers in the zone. - Collaborating with the distributors and retailers to ensure the availability, visibility and accessibility of the products and services in the zone. - Negotiating with the vendors and suppliers to secure the best deals and quality for the marketing materials and resources in the zone. - Establishing and maintaining strong relationships with the industry associations, government agencies and community organizations to support the corporate social responsibility initiatives and regulatory compliance in the zone. KEY SKILLS & BEHAVIOURAL ATTRIBUTES ' - Strategic thinking and planning: Should be able to develop and execute effective marketing strategies that align with the business goals and objectives of the zone. He /She should also be able to monitor and evaluate the performance and impact of the marketing activities and adjust them as needed. - Leadership and communication: Able to lead, motivate and inspire a team of marketing professionals and collaborate with other stakeholders across the zone. He /She should also be able to communicate clearly and persuasively with internal and external audiences, using various channels and platforms. - Creativity and innovation: Able to generate and implement creative and innovative ideas that enhance the brand image, awareness and loyalty of the zone. He /She should also be able to leverage the latest trends, technologies and best practices in marketing. - Analytical and problem-solving: Analyze and interpret data and insights that inform the marketing decisions and actions. He /She should also be able to identify and resolve any issues or challenges that arise in the marketing process. - Customer orientation and relationship management: Able to understand and anticipate the needs, preferences and expectations of the customers in the zone. He /She should also be able to build and maintain strong and lasting relationships with the customers and other partners in the market. EDUCATION / EXPERIENCE Minimum Qualification: Bachelor's degree in marketing, business administration, or a related field Nature of Experience: - Need to have at least five years of experience in marketing management, preferably in a regional or zonal role. - He / She should be proficient in developing and executing marketing strategies, managing budgets and resources, motivating teams, and analyzing market trends and customer feedback. - He / She should have excellent communication, presentation, and negotiation skills, as well as a strong sense of creativity and innovation.