Job Title

Company Description Sociapa is one of India’s fastest-growing integrated marketing agencies, known for blending creativity, technology, and performance to build impactful brand strategies. With expertise in working with FMCG and lifestyle brands, Sociapa delivers end-to-end solutions that go beyond campaigns to create meaningful, sustained brand impact. Based on a foundation of innovation, Sociapa leverages cutting-edge technologies like AI-driven optimization, VR/AR experiences, and real-time performance tracking. Guided by the philosophy of delivering "Ideas that Connect, Strategies that Scale, and Results that Matter," Sociapa is committed to building future-ready marketing solutions for ambitious and visionary brands.Role Description This is a full-time on-site role for a Graphic Designer located in Noida. The Graphic Designer will be responsible for designing UI/UX visuals, creating engaging social media graphics, and producing striking designs for eCommerce listings. Day-to-day tasks include conceptualizing ideas, collaborating with cross-functional teams for branding projects, ensuring brand consistency across digital assets, and delivering creative designs that align with the client's vision. The designer will play a critical role in enhancing brand identity and visual storytelling through innovative and appealing artwork.(UI/UX + Social Media + E-commerce) Industry: FMCG / Food & Beverage Location: Noida (Preferred – Work from Office) Experience: 2–5 Years Salary: As per experience Agency Background PreferredKey Responsibilities 1. Social Media & Digital Creatives Design engaging posts, reels covers, carousels, banners, and ad creatives for Meta, Google & YouTube. Create campaign key visuals aligned with brand guidelines. Work closely with content and performance teams for high-conversion creatives. Develop festival, seasonal, and product launch creatives (FMCG-focused). 2. UI/UX Design (Website & Landing Pages) Design website layouts for food brands (D2C + corporate websites). Create landing pages optimized for conversion. Improve user journey and product discovery experience. Work on wireframes, prototypes, and mobile-first design. Coordinate with developers for implementation (Shopify/WooCommerce preferred). 3. E-commerce & Marketplace Creatives Create Amazon/Flipkart/Blinkit/Zepto product listing creatives. Design A+ content / Enhanced Brand Content. Create product infographics (USPs, ingredients, nutrition highlights). Optimize creatives based on marketplace trends & performance insights. Develop banner creatives for sale days & marketplace campaigns. 4. Packaging & Brand Adaptation (Preferred Skill) Adapt packaging designs for digital use. Create mockups and 3D product representations. Understand dielines and print basics (bonus). Required Skills Strong command over Adobe Photoshop, Illustrator, XD/Figma Understanding of UI/UX principles & conversion design Experience designing for food / FMCG brands Knowledge of marketplace listing standards Understanding of typography, color psychology (especially food category) Ability to handle multiple brands simultaneously Basic motion graphics knowledge (After Effects – preferred) What We Expect Strong aesthetic sense aligned with premium & mass food brands Fast turnaround time with attention to detail Ability to understand brand voice and adapt accordingly Team player mindset (work with content, performance & strategy team) Data-driven creative thinking (design for CTR & conversion) Bonus Points If You Have Worked with FMCG brands (Biscuits, Dairy, Honey, Soya, Rice, etc.) Experience with Shopify product pages Knowledge of AI tools for creative production Experience in agency environment KPIs Creative approval rate Engagement performance of social creatives Conversion improvement on landing pages Marketplace CTR improvement Timely delivery of assets