Job Title

We Are HiringDesignation: Senior Content CreatorPreferred Educational Qualification:Bachelor’s or Master’s degree in English, Communications, Journalism, Education, Mass Media, or a related field.Experience: Minimum 5–8 years of proven experience in content creation, preferably in education, ed-tech, digital media, or institutional branding, with hands-on exposure to AI-assisted content tools.Role Summary: The Senior Content Creator (AI-Enabled) will lead content strategy and execution by combining strong writing expertise with smart use of AI tools to enhance productivity, consistency, research depth, and content quality. The role focuses on human-led, AI-assisted content creation, ensuring originality, accuracy, academic sensitivity, and brand alignment, while leveraging AI for ideation, research support, SEO optimisation, content planning, and performance improvement.Roles and Responsibilities: Lead creation of high-quality content for advertisements, digital campaigns, social media, websites, blogs, brochures, and video scripts using AI tools as productivity enablers, not replacements. Use AI platforms for content ideation, outlines, first drafts, headline testing, and tone variations, followed by strong human editing and refinement. Develop and maintain a consistent brand voice and messaging framework, ensuring AI-generated outputs align with institutional values and academic integrity. Leverage AI tools for keyword research, SEO optimisation, trend analysis, and content performance insights. Guide and mentor junior content creators on responsible and effective use of AI tools in writing and research workflows. Collaborate with designers, digital marketers, faculty, and admissions teams to deliver data-informed, audience-driven content. Tailor content for multiple academic audiences including students, parents, faculty, researchers, and industry partners. Conduct fact-checking, plagiarism checks, and accuracy validation, especially for AI-assisted content. Experiment with AI-powered formats such as short-form video scripts, personalised messaging, and campaign variants. Maintain editorial calendars, optimise turnaround time, and improve content scalability using AI workflows. Ensure ethical use of AI, protecting originality, confidentiality, and academic credibility.Key Skills & Competencies: Exceptional writing, editing, and storytelling skills with strong command of English. Hands-on experience with AI content tools (e.g., AI writing assistants, SEO tools, content planners, plagiarism checkers). Strong understanding of prompt writing, content refinement, and human-in-the-loop editing. Ability to convert complex academic information into engaging, AI-optimized yet human-sounding content. Strong grasp of SEO, digital analytics, and content optimisation using AI insights. High ethical standards in content creation, especially in an academic environment. Leadership skills with the ability to coach teams on AI adoption and best practices. Ability to manage multiple projects while maintaining quality, accuracy, and deadlines.