Job Title

We're Hiring: Growth Product ManagerLocation: Infopark, Kochi Industry: AdTech Schedule: Day Shift Package: Excellent salary & benefitsJob Overview As ourGrowth Product Manager , you will lead the strategy and execution of product-led growth initiatives. You will sit at the intersection of product, marketing, and engineering, using behavioral data to identify drop-offs and design high-impact experiments. Your primary goal is to improve key metrics across the entire user lifecycle: activation, retention, referral, and revenue.Key Responsibilities Funnel Optimization:Analyze the user journey from landing page to paid subscription. Identify friction points in the onboarding process and design solutions to improve conversion rates. Experimentation:Own the A/B testing roadmap. Design, launch, and analyze experiments across the product to test hypotheses related to pricing, feature gating, and user engagement loops. Retention Strategy:Develop product features and behavioral triggers (e.g., personalized daily insights, push notifications, milestone rewards) that build habit-forming behaviors and reduce churn. Data Analysis:Work deeply within our analytics stack to segment user cohorts, track daily active users (DAU), and define the leading indicators of long-term retention. Cross-Functional Leadership:Collaborate closely with engineering to implement tracking events and build new growth features, and with design to ensure a seamless, authentic user experience.Qualifications Experience:3+ years in product management, with at least 1-2 years specifically focused on growth, conversion rate optimization (CRO), or user acquisition. Industry Knowledge:Proven experience working on a B2C digital subscription product, freemium model, or membership-based platform. Data Fluency:Highly analytical. Proficient in using product analytics tools (e.g., Mixpanel, Amplitude, Google Analytics) and comfortable writing SQL queries to pull your own data. Experimentation Expertise:Deep understanding of statistical significance, A/B testing methodologies, and how to structure a valid product experiment. UX Sensibility:A strong eye for typography, layout, and user experience, ensuring that growth tactics do not compromise the brand's authenticity or visual guidelines.Why Join Us? Be part of a new chapter in a fast-growing multinational company Work in performance digital marketing, an exciting and evolving industry Enjoy a competitive salary, excellent benefits, and hybrid work options Work in Infopark, Kochi, surrounded by top IT companiesApply Now! Send your resume