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Job Title: Global Senior Digital Brand ManagerOffice Location : Kharadi, Pune Experience : 6–10 or above years Industry: Derma, Skincare, Beauty, Wellness, or D2C Consumer Brands (Market : Domestic & International markets)Job Summary We are looking for a highly strategic, creatively drivenGlobal Senior Digital Brand Managerwith a deep understanding of buildingdigital-first skincare or wellness brands . This role is responsible for owning and evolving the brand’s voice acrossD2C, marketplaces, social media, content, website, community, digital PR, influencer partnerships, and creative development . The ideal candidate should bringglobal and India-specific experiencein branding, production, and digital storytelling and should be able to driveconsistent and scalable brand experiencesacross all digital consumer touchpoints.Key Responsibilities 1. Brand Strategy & Positioning Own thebrand positioning, value proposition, and messaging frameworkacross all touchpoints Define and evolve the brand’s purpose, pillars, value proposition, tone of voice, and visual identity across regions Craft positioning for different product categories under one cohesive master brand Buildemotionally resonant storytellingaround ingredients, efficacy, and lifestyle Translate dermatology/science-led propositions intoconsumer-friendly communication Define annual and quarterlybrand plansaligned to business goals Ensure consistency ofbrand tone, look & feelacross digital, offline, and marketplace assets 2. Brand Communication & Briefing Own brand brief creation: ensure all creative teams and agencies have clear mandates on target audience, platforms, tone, and desired outcome Draft compelling communication guidelines for ATL/BTL, digital, influencer, and partner usage Standardize messaging across website, ad creatives, PR, packaging, and videos 3. Creative Direction & Brand Shoots Lead ideation, production, and post-production of high-impact brand shoots and campaigns (image + video) Oversee styling, casting, shoot budgeting, and location selection for brand and product shoots Collaborate with stylists, photographers, and editors to uphold global visual standards4. Content, Social & Influencer Marketing Identify, onboard, and manage relationships withA-list celebrities, creators, and influencers Drive end-to-end planning forcelebrity/digital media campaigns– from briefing to asset rollout and media amplification Drive content strategy across: Social media Website (PDPs, blogs, education pages) Ads & short-form video & others Lead influencer strategy: Dermatologists / skin experts Creators & KOLs UGC programs Ensure influencer content aligns withbrand claims, compliance, and storytelling Track content performance beyond vanity metrics (saves, CTR, assisted conversions) Maintain strong connects withleading influencer agents and digital talent managers5. Product & Launch Marketing Partner with Product, R&D, and Regulatory teams on: Product narratives Claims communication Launch toolkits Own GTM (Go-To-Market) plans: Launch calendar Creative & content rollout Sampling & PR strategy Develop strong PDP storytelling (ingredients, benefits, routines)6. Consumer Insights & Brand Health Track and improve: Brand awareness Consideration & trust NPS & reviews Use data from: Social listening CRM insights Marketplace reviews Convert insights into actionable brand and content strategies7. Digital PR & Editorial Visibility Build strong media and editor relations across beauty, skincare, and health publications Drive earned media through thought leadership, expert interviews, founder stories, product PR Partner with PR firms forcoverage across India, GCC, and other priority markets Leverage awards, partnerships, and cause-led campaigns for deeper brand affinity8. Agency & Production House Management Manage multiple creative, influencer, ORM, and social media agencies across countries Evaluate and onboardtop-tier production houses and post-production teams Own agency performance, SOWs, review cadences, and cost-efficiency metrics9. Content & Community Leadership Own content strategy across platforms (Instagram, YouTube, LinkedIn, Meta, Blogs) Plan and publish engaging content formats: founder-led videos, education-led reels, expert content, BTS shoots Scale community initiatives like loyalty programs, private groups, UGC campaigns, expert AMAs10. Digital Touchpoints & Experience Consistency Ensure consistent brand representation acrossD2C site, marketplaces, quick commerce, packaging, CRM, and customer support Own homepage, banners, blog editorial, packaging storytelling, and unboxing experience Collaborate with design, product, CRM, and customer support to embed brand tone across journeysCross-Functional Leadership Work closely with: Performance Marketing CRM & Lifecycle E-commerce & Marketplace teams Supply Chain & Ops (launch readiness) Brief and manage: Creative agencies Media agencies Influencer partners Mentor team11. Global Brand Localization Adapt core brand messaging to regional languages, cultures, and consumer nuances Work closely with regional distributors or partners to roll out market-specific creatives Ensure brand cohesion across borders through global toolkits and approval processesMust-Have Experience & Skills 6–11 years in digital brand, content, or communication strategy Strong understanding of: Social media & influencer marketing Content-led growth Marketplace brand management Proven experience building and scaling askincare / wellness / dermabrand in India and international markets Proven ability to translatescience or functional benefits into storytelling Deep understanding ofdigital consumer behaviour, lifestyle branding, and omni-channel storytelling Strong connections withinfluencer agencies, digital media houses, celebrity managers, and production partners Experience managing full-funnel brand campaigns, PR, and shoot execution Fluency in tools like Meta Suite, Canva, Sprinklr, Meltwater, Figma, and Adobe Creative Cloud Strong stakeholder & agency management skillsGood-to-Have Experience Experience working withbeauty tech ,science-backed skincare , ordoctor-led brands Prior exposure toGCC or SEA localization(Arabic packaging, market behavior, etc.) Experience inORM management , SEO-led content strategy, and brand perception tracking Basic knowledge ofgrowth analytics , conversion optimization, and A/B creative testing Certification or courses in storytelling, visual branding, or content strategy