Job Title

Company:Applikon IT Solutions Engagement:Senior Consultant / Fractional Marketing Leader Location:Remote / Pune (Preferred) Industry:Salesforce Consulting & IT Services Compensation:Premium consulting fees + performance-based incentivesExecutive Overview Applikon IT Solutions is seeking a senior Marketing Growth Consultant with proven experience in scaling marketing for Salesforce consulting partners and IT services firms. This role is designed for a high-impact consultant who can architect and implement a predictable, scalable pipeline generation engine. This is not a coordination or execution-only role. We are looking for a strategic operator who has successfully built and scaled marketing channels that generate qualified enterprise pipeline within the Salesforce ecosystem. You will work directly with the founder and leadership team to transform marketing into a measurable, ROI-driven growth function.Strategic Mandate Your core objective will be to design and implement a scalable marketing engine that drives qualified opportunities from the US and global markets. This includes: Assessing current positioning, assets, and pipeline sources Designing a focused, high-ROI marketing strategy aligned with business goals Implementing proven marketing channels used by successful Salesforce partners Establishing repeatable, scalable lead generation systems Creating measurable pipeline contribution from marketingKey Areas of Ownership Marketing Architecture & Growth Strategy Perform a comprehensive marketing audit and growth assessment Define Ideal Customer Profiles (ICP), vertical focus, and positioning strategy Identify highest ROI channels based on Applikon’s strengths and market positioning Build a 6–12 month scalable marketing roadmap Pipeline Generation & Channel Implementation Design and implement scalable acquisition channels such as: LinkedIn authority building and outbound pipeline generation Founder-led and brand-led LinkedIn growth strategy Email outbound and targeted account-based marketing (ABM) Salesforce ecosystem marketing (AppExchange, partnerships, community presence) Content-led inbound marketing (case studies, authority content, technical positioning) Partner-driven pipeline strategies Paid acquisition where strategically relevant Primary focus: predictable pipeline generation, not vanity metrics. Salesforce Ecosystem Positioning Position Applikon effectively within the Salesforce partner ecosystem Improve credibility and authority positioning Strengthen messaging aligned with buyer psychology in Salesforce services market Help build authority signals that influence enterprise buyers Marketing Systems, Infrastructure & Reporting Establish marketing systems integrated with Salesforce CRM Define attribution models and pipeline tracking Implement dashboards and performance reporting Ensure marketing is measurable and ROI-drivenExpected Outcomes Within the first 3–6 months, the consultant is expected to deliver: Clear marketing strategy and positioning Implementation of 2–4 high-performing acquisition channels Consistent flow of qualified leads and sales conversations Repeatable pipeline generation mechanisms Stronger market positioning and brand authorityIdeal Consultant Profile We are specifically looking for consultants who have: 8+ years of experience in B2B IT services marketing Direct experience working with Salesforce consulting partners Proven track record of generating pipeline for Salesforce services firms Experience scaling marketing from early-stage to growth-stage consulting companies Strong understanding of Salesforce buyer personas and ecosystem dynamics Experience working with founder-led consulting companiesStrong Preference For Consultants Who Have Helped scale a Salesforce consulting partner fromBuilt outbound and inbound pipeline engines for IT services firms Experience marketing offshore or global delivery model companies Experience targeting US enterprise and mid-market clients Deep familiarity with Salesforce ecosystem buying behaviorEngagement Model Fractional leadership or senior consultant engagement Direct access to leadership team High autonomy and ownership Long-term engagement opportunity based on performanceWhy This Role Is Unique Direct influence on company growth trajectory Opportunity to build marketing function from foundation Work closely with founder and leadership Execution-focused, outcome-driven engagement Flexibility in approach and strategyAbout Applikon IT Solutions Applikon IT Solutions is a Salesforce-focused consulting firm providing development, implementation, and offshore delivery services to global clients. We are building a high-quality, scalable organization focused on delivering excellence and becoming a recognized Salesforce ecosystem partner.