Job Title

TheDirector – Branding and Creative Strategywill be responsible for defining, evolving, and championing the company's brand identity and ensuring its consistent and compelling expression across all touchpoints. This role requires a blend of strategic thinking, creative leadership, and team management to drive brand equity, recognition, and customer loyalty. The Director will lead the in-house creative team and manage external agency relationships.Roles & responsibilities:Creative Leadership & Execution - Creative Direction:Provide hands-on and strategic creative direction across all marketing channels, including digital (website, social), advertising (print, video), product launches, and internal communications. Team Leadership:Lead, mentor, and inspire the internal Creative Team (designers, copywriters, video producers, etc.), fostering a culture of excellence, innovation, and collaboration. Agency Management:Oversee and manage external creative agencies, freelancers, and production partners, ensuring projects are delivered on time, within budget, and to the highest creative standards. Asset Management:Manage the creation and maintenance of a central brand and creative asset library.Brand Strategy & Management - Define and Evolve Brand:Own the long-term vision, strategy, positioning, messaging, and voice of the brand. Guard Brand Integrity:Develop and enforce comprehensive brand guidelines, ensuring all departments (Marketing, Product, Sales, HR, etc.) adhere to visual and verbal standards. Market Insights:Conduct competitive analysis and use customer insights to inform brand evolution and differentiation. Performance Tracking:Define key brand health metrics (e.g., awareness, perception, affinity) and regularly report on performance to executive leadership.Cross-Functional Collaboration & Operations – Stakeholder Alignment:Partner closely with Marketing, Product, and Sales VPs/Directors to translate business goals into compelling creative campaigns. Project Prioritization:Oversee the creative workflow, including intake, prioritization, and resource allocation, using project management tools to maximize efficiency. Budget Management:Manage the Brand and Creative department budget, tracking expenditures and forecasting future needs.Required Skills & Experience Bachelor's degree in Marketing, Design, Communications, or a related field (Master's preferred). 8+ years of progressive experience in brand management, creative direction, or advertising agency roles. 3+ years in a leadership role managing and mentoring a creative team. Exceptional portfolio demonstrating a deep understanding of brand strategy and creative execution across various media. Expert-level knowledge of design principles, typography, visual standards, and digital production processes. Proven ability to translate complex business objectives into clear, emotionally resonant creative strategies