About the company: Hoora is a full-stack vehicle care platform built to simplify how India maintains and manages its cars and bikes. Positioned as India’s#1 Car & Bike Care App,Hoora brings every essential automotive need into one seamless ecosystem. From doorstep car and bike wash to end-to-end service, insurance support, challan management, and a curated marketplace for products and accessories, Hoora functions as a complete 360° vehicle companion. Powered by technology, on-demand logistics, and trained professionals, the platform replaces fragmented automotive experiences with one integrated solution. Hoora’s mission is simple: make vehicle ownership effortless, accessible, and reliable, whether it’s routine cleaning, urgent servicing, compliance needs, or upgrading your ride.Key Responsibilities: P&L Management:Fully own the D2C vertical’s P&L, ensuring end-to-end business delivery and achieving aggressive revenue targets. Performance Marketing:Run ROI-focused ad campaigns across Meta, Google, marketplaces, and affiliate channels to drive high-value traffic and conversions. Growth & Conversion Rate Optimization (CRO):Build and optimize high-converting landing pages and eCommerce funnels. Use analytics and A/B testing to reduce drop-offs and improve user journeys. Product & Market Strategy:Work with product and sourcing teams to identify high-selling SKUs. Define pricing, positioning, and creative angles to maximize market response. Customer Retention:Execute retention strategies to boost repeat purchase rates and increase customer lifetime value (LTV) through email, WhatsApp, and SMS. Data & Reporting:Track daily and weekly KPIs — revenue, CAC, ROAS, LTV, repeat purchases. Maintain dashboards and share actionable insights with leadership. Cross-Functional Leadership:Lead and align teams across growth marketing, product, tech, and operations to ensure flawless execution of business goals.Requirements / Background: Strong Experiencein a D2C, marketing, performance marketing, or business leadership role, preferably in the autocare or automotive products industry, D2C, Ecommerce etc. Track Record (Mandatory):Proven contribution to scaling a brand to ₹20–25 Crore+ in yearly revenue. Skills:Deep knowledge of the D2C ecosystem — paid media (Meta, Google), funnel building, CRO, and retention marketing. Industry Fit:Experience with automotive product brands (3M, Turtle Wax, Wavex, Shinex, etc.) or hyperlocal companies (Zomato, Blinkit, GoMechanic, etc.) is highly preferred. Technical Tools:Proficient with Shopify, GA4, Ads Manager, and CRM tools such as Klaviyo. Location:Must be Nagpur-based or willing to relocate.
Job Title
D2C Head