Job Title

Role OverviewThe Social Media Manager is the strategic owner of Elance’s digital brand presence across all platforms. This role is responsible for planning, execution, performance optimization, and team leadership to ensure social media directly contributes to brand authority, student acquisition, and revenue growth.Core Responsibilities1️⃣ Strategic Planning & Brand AlignmentDevelop monthly content calendar aligned with admissions targets. Define platform-specific strategies (Instagram, YouTube, LinkedIn, etc.). Ensure all content reflects Elance’s academic positioning.2️⃣ Platform Growth & EngagementDrive 10–15% MoM growth across platforms. Improve content hooks, storytelling, and engagement triggers. Ensure consistency in posting frequency. Monitor trends and adapt strategy accordingly.3️⃣ Campaign Management & Revenue ImpactPlan and execute admission-focused campaigns. Work with Performance Marketing team for paid amplification. Track ROAS and optimize based on data. Create funnel-specific content (awareness → consideration → conversion).4️⃣ Analytics & Performance ReviewConduct weekly performance review meetings. Track: Engagement rate Reach & impressions Lead generation from social Conversion quality Submit Monthly Social Performance Report to Marketing Head/CEO.5️⃣ Team Leadership & CoordinationManage: Content Creators Video Editors Designers Community Manager Approve all final creatives before publishing.Coordinate with: Sales team for testimonials Academics for faculty positioning Centers for ground-level content Conduct weekly review meetings with the team.Ideal Candidate Profile3–5 years in Social Media Strategy (Education preferred) Strong understanding of performance marketing funnels Data-driven mindset Strong leadership & coordination skillsDepartment:Marketing Reports To:Manager Marketing Location:Kochi