Job Title

Sales Plan Execution: a. Coordinate and achieve sales objectives for assigned Territory routes by brand and pack on a daily basis for secondary, primary volumes (Physical Cases & unit Cases), Gross revenue (GR) & Net revenue (NR). b. Define route plans of the Market Growth Representatives, Account Developers to optimize coverage cost effectively and ensure adequate productivity. Customer Management: Drive Relationship with Outlets through the team of Market growth representative and Account Developers to ensure sustained business. Market Expansion: a. Drive Horizontal Expansion with respect to number of outlets opened versus target to improve business in the coming years. b. Take up the responsibility of opening new outlets during market visits and provide necessary support in terms of elements, discounts, coolers etc. c. Drive conversion of high value/ high visibility outlets to Depth Outlets and ensure execution as per Company norms. d. Market share gain through various ground level interventions such as driving outlet level billing vertically & horizontally. Market Execution: Execute Channel Programmers, Promotional activities for the given set of outlets. Plan for merchandising elements, coolers based on outlets/ market requirements and as per the RED standards. Prepare MGR wise action plans for improving RED (Right Execution) parameters, HE etc. People Management: a. Carry out on job trainings with Market growth representatives (Off Role) to improve Execution skills on the job. Track PJP (Permanent Journey Plan) Compliance and other productivity Metrics of the team and provide inputs to improve the same via OJT b. Evaluate performance and skills of MDs and provide inputs via on-the-job coaching, training etc. c. Conduct Joint Weekly, Monthly Review with ASM to review performance wrt Sales, Execution Parameters of MDs and work on agreed actions. d. Review Performance and market issues to be resolved via daily Gate Meetings