Job Title

Marketing & Community Growth Manager — Locus (India)Location: Pune / Mumbai / BangaloreType: Full-time (Remote + Field Work)About LocusMost dating apps optimise for swiping.Locus is designed for actual connection.Instead of juggling endless matches, users speak to one person at a time — creating calmer, more intentional relationships and better outcomes.We are live and growing. Now we are building city-by-city adoption by creating real local communities — not just running ads.This role is not traditional social media marketing.You will be responsible for launching and growing Locus inside real neighbourhoods and making it feel alive.The RoleWe are looking for a hands-on growth operator who can build a local user base from zero to critical mass.Your job is to make people in a specific area feel:“People around me are using this app right now.”You will combine:local eventsinfluencer seedingcommunity buildingtargeted paid acquisitioncontent creationThis is closer to launching a city than managing a page.What You’ll Be Responsible ForLocal Market CreationLaunch Locus in specific neighbourhoodsBuild a dense user base within 3–5 km areasEnsure balanced male:female ratiosCreate consistent daily activityContent & Social GrowthCreate high-quality Instagram content (Reels + posts)Grow the page to 10K+ local followersTurn social engagement into downloadsInfluencer MarketingIdentify and partner with local micro-creatorsRun creator campaigns that drive installs (not just views)Build ongoing creator relationshipsOffline ActivationOrganise small social events and meetupsPartner with cafes, gyms, universities & coworking spacesConvert attendees into active usersPaid AcquisitionRun targeted Meta campaigns within small radiusesOptimise cost per install and gender balanceScale only where activity already existsAnalytics & ReportingYou will report weekly on:New users (male vs female)Conversations startedMatch within 48 hoursCost per installEvent & influencer conversionsWhat Success Looks Like10,000+ Instagram followers (local)Active neighbourhood communities50%+ users match within 48 hoursStrong gender balance20,000 users by end of yearRequirementsYou may be a great fit if you have:Experience growing a community, product, or local audienceRun influencer campaigns that drove measurable actionsCreated social content yourself (Canva / CapCut etc.)Organised events or campus/community initiativesStrong understanding of youth culture & social behaviourBonus (not required):Worked on a social app, marketplace, or community productExperience with dating, events, nightlife, or campus marketingImportantWe are not looking for someone who schedules content.We are looking for someone who can make a product socially adopted in real life.Why Join LocusEarly team at a global consumer startupHigh ownership roleDirect impact on product successOpportunity to lead city launches as we expandHow to ApplyPlease send your resume and include:One example of something you grew from zeroHow you would launch a new app in one neighbourhood with a small budgetLinks to content you personally created